Racing helps restore Ram’s roar, drives resurgence, sales gains

Posted by Talbot Payne on June 25, 2026

Sellantis HQ, Auburn Hills - Ram NASCAR Craftsman Truck Series regular drivers (l to r): Corey LaJoie (#10), Timothy "Mini" Tyrell, Justin Haley (#16), and Brenden "Butterbean" Queen.

Sellantis HQ, Auburn Hills – Ram NASCAR Craftsman Truck Series regular drivers (l to r): Corey LaJoie (#10), Timothy “Mini” Tyrell, Justin Haley (#16), and Brenden “Butterbean” Queen.

Henry Payne, The Detroit News

Auburn Hills — There’s a buzz of excitement again down the long corridors of Stellantis headquarters off Interstate 75.

Make that a roar. Ram 1500 truck sales have surged 25% this year with the reintroduction of popular V-8 engines, and the brand is making sure you hear them on the racetrack as well.

Ram’s V8-powered NASCAR Craftsman Truck Series quartet of drivers were greeted by a wave of employees on their visit to headquarters this month. Ahead of their June race at Michigan International Speedway in Brooklyn, they came to celebrate Stellantis’s return to the motorsports series for the first time in 12 years — and to making the muscle trucks customers love.

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