Big SUV reveals, Detroit muscle take center stage at New York Auto Show

Posted by Talbot Payne on April 2, 2026

New York Auto Show - Show President Mark Schienberg

New York — America’s longest-running auto show opens in the Big Apple this week for its 126th year with something on the menu for all tastes.

While America’s Big Three auto shows in Detroit, Los Angeles and New York showcase similar displays as the show circus crosses the country, each has a unique feel as they lean into their region’s strengths. If the Detroit event showcases Detroit automakers and LA electric vehicles, then the New York International Auto Show brings Gotham’s “Capitol of the World” swagger with foreign model world premieres and million-dollar exotics in the Javits Center Convention Center surrounded by skyscrapers.

“We didn’t think the 126th had the same ring about it, so we didn’t go with that, even though it’s still incredible,” said show President Mark Schienberg when asked how he planned to follow last year’s NYIAS-palooza that celebrated its 125th anniversary.

“We’ve been rebuilding after COVID, and this year we’re seeing much more commitment from manufacturers,” he continued. New car reveals are “the strongest we’ve had in quite some time, with 10 press conferences.”

Whereas Detroit has ditched its North American International Show moniker for the more humble Detroit Auto Show, the Greater New York Auto Dealers Association still embraces the “International” in NYIAS. The Big Three Show personalities are telegraphed by the awards that open media week.

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