{"id":36033,"date":"2026-04-17T13:34:40","date_gmt":"2026-04-17T17:34:40","guid":{"rendered":"https:\/\/henrypayne.com\/?p=36033"},"modified":"2026-04-17T13:34:40","modified_gmt":"2026-04-17T17:34:40","slug":"how-nissan-plans-u-s-comeback-with-bronco-fighting-xterra-suv","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2026\/04\/how-nissan-plans-u-s-comeback-with-bronco-fighting-xterra-suv","title":{"rendered":"How Nissan plans U.S. comeback with Bronco-fighting Xterra SUV"},"content":{"rendered":"<p class=\"gnt_ar_b_p\">It\u2019s been a rough decade for Nissan Motor Corp. as sales plummeted 40% in the United States, CEO Carlos Ghosn was arrested in Japan, and the brand\u2019s planned EV transformation, beginning with the\u00a0<a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/foreign\/2023\/01\/19\/review-nissan-ariya-ev-turns-over-a-new-leaf-with-silky-style-payne\/69815445007\/\" data-t-l=\":b|e|k|\u2691u\">Ariya SUV<\/a>, flopped.<\/p>\n<p class=\"gnt_ar_b_p\">So for the 2027 model year, Nissan is going back to basics \u2014 beginning with the return of the dirt-chewing, Mississippi-assembled, V6-powered, truck-based Xterra SUV aimed squarely at the Jeep Wrangler and Ford Bronco.<\/p>\n<p class=\"gnt_ar_b_p\">Just three weeks after\u00a0<a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/2026\/04\/01\/payne-hyundai-boulder-concept-targets-bronco-wrangler-at-ny-show\/89419818007\/\" data-t-l=\":b|e|k|\u2691u\">Hyundai stunned attendees at New York Auto Show<\/a>\u00a0media week with the midsized, truck-based Boulder Concept, Nissan announced the Xterra. Based on its midsized Frontier pickup truck, the Xterra was previously produced from 1999-2015. The new model joins an Asian assault on the popular, profit-rich off-road segment as General Motors Co.\u2019s Chevy and GMC brands have focused on new electric vehicles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/authoring\/authoring-images\/2026\/04\/16\/PDTN\/89645174007-nissan-heartbeat-lineup.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"Nissan Heartbeat lineup (l to r): Z sportscar, Leaf EV, Armada V-6 NISMO.\" width=\"529\" height=\"298\" \/><\/p>\n<div class=\"gnt_pg_img_cap\"><em>Nissan Heartbeat lineup (l to r): Z sportscar, Leaf EV, Armada V-6 NISMO.<\/em><\/div>\n<p><em>Nissan<\/em><\/p>\n<p><a href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/2026\/04\/16\/how-nissan-plans-u-s-comeback-with-bronco-fighting-xterra-suv\/89643880007\/\">Read full article here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been a rough decade for Nissan Motor Corp. as sales plummeted 40% in the United States, CEO Carlos Ghosn was arrested in Japan, and the brand\u2019s planned EV transformation, beginning with the\u00a0Ariya SUV, flopped. So for the 2027 model year, Nissan is going back to basics \u2014 beginning with the return of the dirt-chewing, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/36033"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=36033"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/36033\/revisions"}],"predecessor-version":[{"id":36034,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/36033\/revisions\/36034"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=36033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=36033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=36033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}