{"id":35960,"date":"2026-04-02T10:27:38","date_gmt":"2026-04-02T14:27:38","guid":{"rendered":"https:\/\/henrypayne.com\/?p=35960"},"modified":"2026-04-02T10:27:38","modified_gmt":"2026-04-02T14:27:38","slug":"payne-hyundai-boulder-concept-targets-bronco-wrangler-at-ny-show","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2026\/04\/payne-hyundai-boulder-concept-targets-bronco-wrangler-at-ny-show","title":{"rendered":"Payne: Hyundai Boulder Concept targets Bronco, Wrangler at NY show"},"content":{"rendered":"

\"New<\/p>\n

New York Auto Show – Hyundai Boulder Concept<\/em><\/div>\n

Henry Payne, The Detroit News<\/em><\/p>\n

New York<\/em>\u00a0\u2014 Off-road parks are gonna get crowded.<\/p>\n

Hyundai stunned the New York Auto Show Wednesday with its brawny Boulder SUV concept. It\u2019s the first body-on-frame, truck-based SUV from the South Korean brand, going after Detroit icons Jeep Wrangler and Ford Bronco in the off-road space.<\/p>\n

With General Motors Co. taking a pass on the affordable, mid-size, off-road SUV space to make the Chevrolet Blazer and six-figure GMC Hummer SUV electric vehicles, Asian makers have rushed in. Toyota has added body-on-frame competitors like the Land Cruiser and Lexus GX in the space where they already sold the popular 4Runner, and now here comes Hyundai which will also offer a U.S.-made pickup on the same platform by 2030.<\/p>\n

Read full article here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New York Auto Show – Hyundai Boulder Concept Henry Payne, The Detroit News New York\u00a0\u2014 Off-road parks are gonna get crowded. Hyundai stunned the New York Auto Show Wednesday with its brawny Boulder SUV concept. It\u2019s the first body-on-frame, truck-based SUV from the South Korean brand, going after Detroit icons Jeep Wrangler and Ford Bronco […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,87],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/35960"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=35960"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/35960\/revisions"}],"predecessor-version":[{"id":35961,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/35960\/revisions\/35961"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=35960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=35960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=35960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}