{"id":35632,"date":"2026-01-30T18:42:23","date_gmt":"2026-01-30T22:42:23","guid":{"rendered":"https:\/\/henrypayne.com\/?p=35632"},"modified":"2026-01-30T18:42:23","modified_gmt":"2026-01-30T22:42:23","slug":"how-cadillac-and-acura-are-using-motorsports-to-sell-v-8s-and-evs","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2026\/01\/how-cadillac-and-acura-are-using-motorsports-to-sell-v-8s-and-evs","title":{"rendered":"How Cadillac and Acura are using motorsports to sell V-8s and EVs"},"content":{"rendered":"<p class=\"gnt_ar_b_p\"><em>Daytona Beach, Florida<\/em>\u00a0\u2014 At the Cadillac display here at Daytona International Speedway, racing fans mobbed the collection of battery and gas-powered cars. Rolex 24 attendees told The Detroit News they disagreed with government electric vehicle mandates and said the market should offer a choice of gas, electric, hybrid, etc.<\/p>\n<p class=\"gnt_ar_b_p\">With an assist from motorsports, luxury brands see opportunity to sell all of the above.<\/p>\n<p class=\"gnt_ar_b_p\">The highly-touted electric revolution has hit a pothole as U.S. buyers have shied from electrics\u2019 high prices and limited range. As high-powered, high-cost hybrid Cadillac and Acura race cars thundered around the 3.6-mile track, Cadillac and Acura wooed upscale buyers with multi-car garages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/authoring\/authoring-images\/2026\/01\/27\/PDTN\/88377261007-daytona-brands-caddyshoppers.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"Samuel Hope, 61, of Jacksonville, Florida, left, and Darin Schroyer, 59, of Daytona Beach at the Cadillac stand. Neither was interested in the GM brand's EV offerings.\" width=\"523\" height=\"295\" \/><\/p>\n<p><em>Samuel Hope, 61, of Jacksonville, Florida, left, and Darin Schroyer, 59, of Daytona Beach at the Cadillac stand. Neither was interested in the GM brand&#8217;s EV offerings. Henry Payne, The Detroit News<\/em><\/p>\n<p><a href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/2026\/01\/27\/how-cadillac-and-acura-are-using-motorsports-to-sell-v-8s-and-evs\/88374342007\/\">Read full article here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daytona Beach, Florida\u00a0\u2014 At the Cadillac display here at Daytona International Speedway, racing fans mobbed the collection of battery and gas-powered cars. Rolex 24 attendees told The Detroit News they disagreed with government electric vehicle mandates and said the market should offer a choice of gas, electric, hybrid, etc. With an assist from motorsports, luxury [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/35632"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=35632"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/35632\/revisions"}],"predecessor-version":[{"id":35633,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/35632\/revisions\/35633"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=35632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=35632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=35632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}