{"id":34633,"date":"2025-06-13T19:00:27","date_gmt":"2025-06-13T23:00:27","guid":{"rendered":"https:\/\/henrypayne.com\/?p=34633"},"modified":"2025-06-13T19:00:27","modified_gmt":"2025-06-13T23:00:27","slug":"cadillac-seeds-its-fashionable-electric-brand-in-the-heart-of-paris","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2025\/06\/cadillac-seeds-its-fashionable-electric-brand-in-the-heart-of-paris","title":{"rendered":"Cadillac seeds its fashionable, electric brand in the heart of Paris"},"content":{"rendered":"

Paris<\/em>\u00a0\u2014 With beautiful, branded shop windows and broad boulevards punctuated by ornate architecture, downtown Paris is the intersection of new-world fashion and old-world grandeur. Hermes, the Louvre, Dior, Domaine National du Palais-Royal, Louis Vuitton, Eglise de la Madeleine, Chanel.<\/p>\n

Cadillac\u2019s flagship European showroom has found a home here.<\/p>\n

Housed in a historic 1919 building across the street from Palais Garnier Opera House, the 122-year-old luxury brand\u2019s Cadillac City Paris showroom is a showcase of state-of-the-art automotive fashion.<\/p>\n

\"The<\/p>\n

The Cadillac City Paris showroom is located across from the Paris Opera House in downtown Paris.<\/em><\/div>\n

Henry Payne, The Detroit News<\/em><\/p>\n

This week, the fashion is motorsports as the automotive world has descended on France for the 24 Hours of Le Mans. A 690-horsepower, V8-powered Cadillac V-Series.R Hypercar greeted shoppers, tourists and media this week as they streamed in and out of Cadillac\u2019s huge two-story store on Rue Meyerbeer \u2014 one of five European stores for the brand, including Zurich, Switzerland; Stockholm, Sweden, and Hamburg and Frankfurt, Germany.<\/p>\n

The race car is representative of Caddy\u2019s four-car assault on Le Mans as the brand tries to win the historic race 75 years after it first competed there in the 1950s. It made a good start Thursday, locking out the front row in qualifying for the race that begins at 4 p.m. local time Saturday (10 a.m. in Detroit). If the V8-powered V-Series.R represents the current fashion in sportscar racing, then the electric Lyriq V-Series \u2014 also introduced into the store this week \u2014 represents the state of European auto fashion.<\/p>\n

\u201cWe transformed the entire space in honor of the 24 hours of Le Mans, so we are expecting a lot of traffic to see the beautiful race car \u2014 and then watching the Le Mans race with us. We have grandstands, we have popcorn, we have big live viewing screens,\u2019 said Cadillac France Communications Director Isabelle Weitz. \u201cAnd the Lyriq-V is a big introduction for us. Obviously, the performance aspect, I think, is really going to be of interest.\u201d<\/p>\n

\"The<\/figure>\n
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The Cadillac Hypercar and Lyriq EV share space in the Cadillac City Paris showroom.<\/em><\/div>\n

Henry Payne, The Detroit News<\/em><\/div>\n

Like the Apple Opera Store on the Rue Halevy just around the corner from Cadillac City Paris, the showroom gives off a high-tech vibe behind a historic fac\u0327ade. The modern, open space encircles a wrought-iron circular staircase that disappears into the ceiling on its way to the second floor. Instead of iPhones, laptops and tablets, the V-Series models are the product centerpieces. But the second floor feels very Apple Store-like with long tables full of tablets that customers can use to configure their new Cadillac \u2014 complete with colors, wheels, V-performance.<\/p>\n

It\u2019s a decidedly American high-tech feel, and the Cadilac store was filled with young families and young adults interacting with the tablets as well as the race car.<\/p>\n

\u201cThe Paris showroom is ornate outside, but feels homey on the inside for families and kids who want to spend time with the products,\u201d said popular model, social influencer and race car driver Lindsey Brewer as she conducted a photo shoot at the store.<\/p>\n