{"id":34375,"date":"2025-04-17T22:38:41","date_gmt":"2025-04-18T02:38:41","guid":{"rendered":"https:\/\/henrypayne.com\/?p=34375"},"modified":"2025-04-17T22:50:29","modified_gmt":"2025-04-18T02:50:29","slug":"hyundai-motor-group-dominates-new-york-auto-show-with-reveals-investments-race-car","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2025\/04\/hyundai-motor-group-dominates-new-york-auto-show-with-reveals-investments-race-car","title":{"rendered":"Hyundai Motor Group dominates New York Auto Show with reveals, investments, race car"},"content":{"rendered":"

New York<\/em>\u00a0\u2014 South Korea\u2019s automotive juggernaut continues to roll in the United States with record sales in 2024 for Hyundai Motor Group. The family of Hyundai, Kia and Genesis brands sold 1.7 million vehicles for a combined 11% market share. With three U.S. manufacturing plants and a starring role in the New York and Los Angeles auto shows, the Asian brands have a decidedly American accent.<\/p>\n

In the Big Apple this week, they made major moves for an even bigger bite of the U.S. market.<\/p>\n

Hyundai, Kia and Genesis dominated media week at the New York International Auto Show, introducing three all-new production vehicles while Genesis unveiled an off-road concept and stunning prototype race car to take on the world\u2019s premier endurance brands, including Porsche, Ford, Cadillac, Toyota and BMW, in North America\u2019s red-hot IMSA Weathertech Sportscar Series.<\/p>\n

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Hyundai CEO Jose Mun\u0303oz introduces the Hyundai brand at the 2025 New York Auto Show before a packed house of media.<\/em><\/div>\n
Henry Payne, The Detroit News<\/em><\/div>\n

With massive, billion-dollar investments in right-to-work states Georgia and Alabama, HMG could be poised to benefit from U.S. tariffs in the same way that Japanese rivals Honda Motor Co. and Toyota Motor Corp. became woven into America\u2019s manufacturing fabric after the Reagan era\u2019s import quotas 40 years ago.<\/p>\n

\u201cAuto shows have always been very important. New York and Los Angeles are where we want to be very present,\u201d said Hyundai COO Claudia Marquez in an interview here. \u201cWe have amazing product to show and want to reach out to as many customers as we can.\u201d<\/p>\n

The Korean brands have used auto shows over the last two decades to debut significant product advances, and 2025 in Gotham is no different.<\/p>\n

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Kia introduced the K4 hatchback (background) and battery-powered EV4 at the 2025 New York Auto Show.<\/em><\/div>\n
Henry Payne, The Detroit News<\/em><\/div>\n<\/div>\n

Hyundai dropped a bold, stunning redesign of its three-row Palisade. In just one generation, the SUV and its Kia Telluride sibling, which was also introduced in 2020, have become serious players in the three-row family ute segment long dominated by the Ford Explorer, Honda Pilot and Chevy Traverse. They both sold in six figures last year for a combined total of over 215,000 units \u2014 more than segment pioneer Explorer.<\/p>\n

Auto analyst Rebecca Lindland, managing director of Allison Worldwide, said the posh Korean twins have been key to transforming their brands\u2019 dollar store image: \u201cThe perception of Hyundai and Kia was that they were cheap. Palisade and Telluride have done a lot to overcome that stigma.\u201d<\/p>\n

\u201cWelcome to New York!\u201d exclaimed Hyundai CEO Joe Mun\u0303oz to a packed media gallery on the brand\u2019s Javits Convention Center stage. \u201cWe are investing more because we have resolved to be a market leader.\u201d<\/p>\n

Palisade is made at the automaker’s assembly complex in Alabama, the flagship of U.S. operations that employ 57,00 people across the United States. Hyundai also recently announced the expansion of its Savannah, Georgia, operations, part of $21 billion in U.S. investments including a $5.8 billion steel mill in Louisiana to produce auto parts for its southern facilities.<\/p>\n

\"Hyundai<\/figure>\n
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Hyundai unveiled a redesigned version of its popular three-row Palisade SUV in New York on Wednesday. Genesis<\/em><\/p>\n<\/div>\n

\u201cWe are gratified to be helping so many to realize the American Dream,\u201d Mun\u0303oz said. By 2030, he continued, Hyundai plans another $90 billion in investment worldwide while introducing 21 new electric vehicles and 14 new hybrids.<\/p>\n

HMG\u2019s ambitious plans have positioned it for growth in the United States just as the nation’s political needle has swung protectionist again.<\/p>\n