{"id":33781,"date":"2024-12-04T10:01:42","date_gmt":"2024-12-04T14:01:42","guid":{"rendered":"https:\/\/henrypayne.com\/?p=33781"},"modified":"2024-12-04T10:01:42","modified_gmt":"2024-12-04T14:01:42","slug":"jaguar-transformed-type-00-concept-debuts-a-new-breed-of-quiet-electric-cat","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2024\/12\/jaguar-transformed-type-00-concept-debuts-a-new-breed-of-quiet-electric-cat","title":{"rendered":"Jaguar transformed: Type 00 concept debuts a new breed of quiet, electric cat"},"content":{"rendered":"<p class=\"gnt_ar_b_p\">The Jaguar Type 00 is a different kind of cat.<\/p>\n<p class=\"gnt_ar_b_p\">The big, battery-powered coupe concept introduced Monday in Miami marks a break for the Brit brand from a storied internal combustion-engine past that included a marriage with Ford Motor Co. from 1990-2008. Complete with all-new logos, the Type 00 showcases a sleek, two-door grand tourer in the tradition of the iconic E and F-Types of yore \u2013 but with no engine under the long nose.<\/p>\n<p class=\"gnt_ar_b_p\">Instead, the stunning Jag is built on an electric skateboard chassis and previews an ultra-luxury, three-model lineup to compete with two fellow English marques, Rolls Royce and Bentley. Jaguar\u2019s transformation comes as luxury automotive tastes have turned electric. While governments from California to England are forcing a transition to all-EV sales with heavy penalties for noncompliance, consumer interest has largely come from upper-income buyers with upstart Tesla Inc.\u2019s Model Y the best-selling luxury vehicle.<\/p>\n<p><a class=\"gnt_em gnt_em_gl gnt_em__el\" href=\"https:\/\/www.detroitnews.com\/picture-gallery\/media\/photo\/2024\/12\/02\/gallery-electric-jaguar-type-00-concept\/76713960007\/\" data-t-l=\":l|l|c|view gallery:inline promo\" aria-label=\"View Gallery - Gallery: Electric Jaguar Type 00 Concept\" data-g-r=\"nav_mo\" data-g-tn=\"pgcss\" data-g-mtn=\"pg76713960007\" data-g-moh=\"hpgm\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-c-id=\"76713960007\"><img loading=\"lazy\" decoding=\"async\" class=\"gnt_em_gl_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/authoring\/authoring-images\/2024\/12\/02\/PDTN\/76713893007-jaguar-type-00-concept-frrr.jpg?crop=1117,627,x41,y0&amp;width=660&amp;height=372&amp;format=pjpg&amp;auto=webp\" alt=\"\" width=\"534\" height=\"301\" data-g-r=\"lazy\" \/><\/a><\/p>\n<div class=\"gnt_em_mo_cap gnt_em_mo_cc__swd\"><em>Electric Jaguar Type 00 Concept<\/em><\/div>\n<div class=\"gnt_em_mo_crd gnt_em_mo_cc__swd\"><em>Jaguar Land Rover<\/em><\/div>\n<p class=\"gnt_ar_b_p\">Legacy, gas-powered brands like Cadillac, Volvo, Alfa Romeo and Jaguar are determined to follow in Tesla\u2019s tire tracks by 2030 but are taking different routes.<\/p>\n<p class=\"gnt_ar_b_p\">Jaguar made an initial stab at the market with its 2018 iPace, but sales disappointed (it is most noted for its participation in Waymo\u2019s autonomous California ride-share fleets) and the $73K EV will retire in 2025. The Type 00 marks an electric reboot to go further upscale with its first production variant \u2013 an estimated-$250,000, four-door GT reportedly called the I-Type \u2013 due late next year.<\/p>\n<p class=\"gnt_ar_b_p\">Jaguar telegraphed its transformation last month with an advertisement that featured an elevator-full of colorful, gender-bending models. No vehicle was shown, but the message was clear: This is not your grandfather\u2019s Jaguar. Owned by India\u2019s Tata Group, Jaguar is marketed as part of Jaguar Land Rover Automotive PLC<em>,\u00a0<\/em>with which it shares design, manufacturing, sales and EV ambitions \u2013 but the announcement Monday was exclusive to Jaguar.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cType 00 is a pure expression of Jaguar brand\u2019s new creative philosophy. It has an unmistakable presence,\u201d said Jaguar Land Rover Chief Creative Officer Professor Gerry McGovern. \u201cIt is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you\u2019ve ever seen. A vision which strives for the highest level of artistic endeavor.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">Its artistic influences are a turn away from the curvy sportscars that made Jaguar a household name in the 20th century. The long-awaited Type 00 proportions look like an F-Type and Rolls Royce Spectre (Rolls\u2019 first production EV) had a baby.<\/p>\n<p class=\"gnt_ar_b_p\">Gone is the feline, tapered nose of previous Jaguars \u2013 replaced by a chiseled, upright fascia. Though Jaguar EVs will no longer feature straight-six, V-8 and V-12 engines under the hood, the front extends like a football field back to a narrow greenhouse that arches into an F-Type-like boat tail.<\/p>\n<p class=\"gnt_ar_b_p\">The imposing figure is draped over huge, 23-inch wheels.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/authoring\/authoring-images\/2024\/12\/02\/PDTN\/76713889007-jaguar-type-00-concept-sideblue.jpg?width=990&amp;height=557&amp;format=pjpg&amp;auto=webp\" width=\"519\" height=\"292\" \/><\/figure>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"In addition to marking a sharp turn from Jaguar's V-8 heritage, the Type 00 Concept also turns away from the brand's traditional curvy design language.\" data-c-credit=\"Jaguar Land Rover, Jaguar Land Rover\">\n<p><em>In addition to marking a sharp turn from Jaguar&#8217;s V-8 heritage, the Type 00 Concept also turns away from the brand&#8217;s traditional curvy design language. Jaguar Land Rover, Jaguar Land Rover<\/em><\/p>\n<\/div>\n<p class=\"gnt_ar_b_p\">Signature design elements include butterfly doors and a deleted rear window like the Polestar 4 EV. To see out back, Jaguar provides a cockpit screen. The boattail also bears the brand\u2019s new, parallel, horizontal lines that frame the \u201cleaper\u201d Jaguar logo. The lines are repeated on the front fascia as well as in the spare interior which looks more Tesla-like than Rolls.<\/p>\n<aside id=\"gnt_atomsnc\" class=\"gnt_em gnt_em_anc\" data-g-r=\"lazy\" data-gl-method=\"loadAnc\" aria-label=\"Newsletter signup form\">\n<div class=\"label\" hidden=\"\"><\/div>\n<div class=\"container\">\n<div class=\"message\">\n<div class=\"title\">Get the\u00a0<span class=\"highlight\">Michigan Politics<\/span>\u00a0newsletter in your inbox.<\/div>\n<p class=\"description\">Washington and Lansing, red and blue, we&#8217;ve got your government covered.<\/p>\n<div class=\"frequency\">Delivery: Daily<\/div>\n<div class=\"container\">\n<div class=\"input-container populated\">\n<p><input autocomplete=\"off\" name=\"email\" required=\"\" type=\"email\" \/><\/p>\n<div class=\"clickable\"><\/div>\n<p><label>Your Email<\/label><\/p>\n<\/div>\n<div id=\"bar\">\n<div class=\"highlight\"><\/div>\n<div class=\"progress-primary\"><\/div>\n<div class=\"progress-secondary\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">Like the 2022 Buick Wildcat coupe concept that previewed coming production attractions \u2013 but never went into production \u2013 the Type 00 foreshadows new models like the sedan that will compete against the Porsche Taycan and Tesla Model S EVs.<\/p>\n<p class=\"gnt_ar_b_p\">The new Jaguar is no howling track beast but a boulevard cruiser that comes on silent paws. Estimated EPA range is 430 miles and the battery \u2013 using Tesla\u2019s standard NCS connector \u2013 can gain 200 miles in as little as 15 minutes. If the drivetrain is stealthy, the brand says it marketing campaign is &#8220;not afraid to polarize.\u201d Like its drivetrain, its trio of new badges depart from tradition, adopting the design values &#8220;exuberant, modernist, and compelling.&#8221;<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/authoring\/authoring-images\/2024\/12\/02\/PDTN\/76713891007-jaguar-type-00-concept-dash.jpg?width=660&amp;height=286&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"The Jaguar Type 00 Concept sports a minimalistic, futuristic interior.\" width=\"510\" height=\"221\" \/><\/figure>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The Jaguar Type 00 Concept sports a minimalistic, futuristic interior.\" data-c-credit=\"Jaguar Land Rover\">\n<p><em>The Jaguar Type 00 Concept sports a minimalistic, futuristic interior. Jaguar Land Rover<\/em><\/p>\n<\/div>\n<p class=\"gnt_ar_b_p\">Like Cadillac and its exotic, electric, estimated-$350,000 Celestiq sedan halo, the Type 00 signals a move up market as it redefines itself as an all-electric automaker. Unlike Cadillac, Jaguar no longer plans to sell in sub-$100,000 segments where Cadillac has introduced the $50,000 Optiq and $60K Lyriq EVs. Jaguar competed in those markets with ICEs like the XF sedan and F-Pace SUV \u2013 but they will not be replaced.<\/p>\n<p class=\"gnt_ar_b_p\">The brand says pricing will roughly double from its last-gen ICE chariots, and it expects to retain just 10-15% of its current customer base. Jaguar wants to build standout electrics in contrast to what it believes are homogeneous mass of aero-focused blobs.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cJaguar is no place for ordinary. When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before,\u201d said Constantino Segui Gilabert, Jaguar chief exterior designer. \u201cType 00 commands attention, like all the best Jaguars of the past.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">A current EV that defies the blob is the Taycan, made by a German automaker with roots in racing like Jaguar.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/authoring\/authoring-images\/2024\/10\/28\/PDTN\/75903249007-waymo-san-fran-hotelarrives.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"Jaguar's first EV, the i-Pace, is perhaps most notable for its deployment in Waymo One's robotaxi fleet. It's going away after 2025 as the brand goes way upscale with its next generation of electric models.\" width=\"504\" height=\"284\" \/><\/figure>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Jaguar's first EV, the i-Pace, is perhaps most notable for its deployment in Waymo One's robotaxi fleet. It's going away after 2025 as the brand goes way upscale with its next generation of electric models.\" data-c-credit=\"Henry Payne, The Detroit News\">\n<p><em>Jaguar&#8217;s first EV, the i-Pace, is perhaps most notable for its deployment in Waymo One&#8217;s robotaxi fleet. It&#8217;s going away after 2025 as the brand goes way upscale with its next generation of electric models. Henry Payne, The Detroit News<\/em><\/p>\n<\/div>\n<p class=\"gnt_ar_b_p\">Like Porsche, Jaguar built its brand in the mid-20th century racing with growling engines worthy of its namesake. Wins at international racetracks like Le Mans defined Jaguar\u2019s DNA \u2013 DNA that allowed the brand to sell sporty sedans and SUVs in higher-volume segments.<\/p>\n<p class=\"gnt_ar_b_p\">Unlike Porsche and its signature, ICE 911, Jaguar is axing its ICE F-Type sportscar. Where previous Jaguars like the F-Type were introduced at old-school English venues like Goodwood race track, the Type 00 was introduced at Miami Art Week \u2013 emphasizing the brand\u2019s trendy turn in America\u2019s new money backyard. Jaguar says it is targeting a younger, wealthier, more urban audience.<\/p>\n<p class=\"gnt_ar_b_p\">Even the concept\u2019s colors showcase Jag\u2019s break with past: Miami Pink reflecting the city\u2019s Art Deco backdrop \u2014 and London Blue, a look back at its British heritage. Everything is different, not just the drivetrain. The Jaguar sports a new logo script and interpretation of its leaping Jaguar avatar. The Type 00 badge references 1) zero tailpipe CO2 emissions, and 2) car zero for a new model lineup.<\/p>\n<p class=\"gnt_ar_b_p\">The Type 00 marks a reboot of Jaguar\u2019s electrification strategy after the disappointing launch of its first EV, the iPace in 2018. Aimed squarely at Tesla\u2019s own four-door grand tourer, the Model S, iPace launched with traditional Jaguar hoopla \u2014 including its own electric race series. The 2019-2020 iPace eTrophy ran alongside the open-wheel Formula E series, where Jaguar also fields a car.<\/p>\n<p class=\"gnt_ar_b_p\">Whether Jaguar will use motorsports to market its new Type 00 model direction is an open question. Cadillac is entering the world\u2019s richest motorsport, Formula One, in order to market its EV brand transformation.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/authoring\/authoring-images\/2024\/12\/02\/PDTN\/76713887007-jaguar-type-00-concept-logo.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"Details like this on the Jaguar Type 00 Concept point to the brand's ultra-luxury ambitions with its forthcoming EVs.\" width=\"507\" height=\"286\" \/><\/figure>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Details like this on the Jaguar Type 00 Concept point to the brand's ultra-luxury ambitions with its forthcoming EVs.\" data-c-credit=\"Jaguar Land Rover\">\n<p><em>Details like this on the Jaguar Type 00 Concept point to the brand&#8217;s ultra-luxury ambitions with its forthcoming EVs. Jaguar Land Rover<\/em><\/p>\n<\/div>\n<p class=\"gnt_ar_b_p\">Jaguar last competed in Formula One from 2000-2004 under the ownership of Ford. Ford\u2019s ownership of the brand from 1990-2008 is part of Jaguar\u2019s checkered history of ownership since its founding in 1933.<\/p>\n<p class=\"gnt_ar_b_p\">The brand came into its own post-World War II with the startling designs of its XK120 and E-Type sports cars and parallel racing success. Financial difficulties, however, drove it into the arms of a succession of owners that included British Leyland, Ford and ultimately Tata Motors, which bought it in 2008.<\/p>\n<p class=\"gnt_ar_b_p\">Through thick and thin, Jaguar remained relevant with its superior engines, on-track success and design philosophy. With the Type 00 it embarks on a post-ICE journey.<\/p>\n<p class=\"gnt_ar_b_p\"><em>Henry Payne is auto critic for The Detroit News. Find him at hpayne@detroitnews.com or @HenryEPayne<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Jaguar Type 00 is a different kind of cat. The big, battery-powered coupe concept introduced Monday in Miami marks a break for the Brit brand from a storied internal combustion-engine past that included a marriage with Ford Motor Co. from 1990-2008. Complete with all-new logos, the Type 00 showcases a sleek, two-door grand tourer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/33781"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=33781"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/33781\/revisions"}],"predecessor-version":[{"id":33782,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/33781\/revisions\/33782"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=33781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=33781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=33781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}