{"id":32472,"date":"2024-03-31T14:26:03","date_gmt":"2024-03-31T18:26:03","guid":{"rendered":"https:\/\/henrypayne.com\/?p=32472"},"modified":"2024-03-31T14:31:10","modified_gmt":"2024-03-31T18:31:10","slug":"payne-in-nyc-genesis-maps-its-future-with-electric-performance-and-suv-concepts","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2024\/03\/payne-in-nyc-genesis-maps-its-future-with-electric-performance-and-suv-concepts","title":{"rendered":"Payne: In NYC, Genesis maps its future with electric performance and SUV concepts"},"content":{"rendered":"

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New York Auto Show: Genesis partner and racing legend Jacky Ickx, introduces the GV60 Magma Concept with chief designer Luc Donckervolke (right). Henry Payne, The Detroit News<\/em><\/div>\n

New York<\/em>\u00a0\u2014 The Big Apple means big news from Genesis.<\/p>\n

Hyundai\u2019s luxury brand dropped two, dazzling new battery-powered concept vehicles ahead of the New York International Auto Show’s public opening, signifying a critical move for the brand into performance cars, big SUVs, and electrification. The concepts also show where the luxury market is headed as it rushes to meet government and luxury consumer demands for electric vehicles over the next decade.<\/p>\n

The muscular, electric Genesis GV60 Magma will be the first of the brand\u2019s Magma performance models. The sleek Neolun concept will likely evolve into the production-flagship, three-row GV90 electric production model and showed off the brand\u2019s signature, two-track lighting design. Chasing Tesla (the best-selling luxury brand in the United States) and government mandates, Genesis plans to go all-electric by 2030 like competitors Cadillac, Jaguar, Buick, and Alfa Romeo. EVs have failed to capture mainstream buyers but have proved fashionable in the U.S. luxury market with the #2 best-selling lux brand, BMW, expecting EV sales to grow to 25% of sales from a record 15% this year.<\/p>\n

Unlike those brands, however, Genesis is the only one at the New York show. The South Korean automaker (EVs were 9% of 2023 sales) has long made Gotham a key pillar in its U.S. growth strategy, channeling Frank Sinatra\u2019s trademark: \u201cif you can make it there, you\u2019ll make it anywhere.\u201d<\/p>\n

The Magma and Neolun concepts were the latest in a string of concepts introduced at NYIAS even as other luxury automakers have abandoned auto shows. Genesis introduced its first North American concept, the aptly-named New York Concept, in 2016 \u2014 then followed with the Essentia Concept in 2018, the Mint EV Concept in 2019, and the GV80 Coupe Concept in 2023.<\/p>\n

\u201cWe tend to use New York as our stage. We love New York, and we celebrate New York with our new creations,\u201d said design chief Luc Donckerwolke at Genesis Design House on 10th Avenue in the heart of Manhattan\u2019s trendy Meat Packing District. It’s just four city blocks south of Cadillac\u2019s ill-fated Cadillac House headquarters which located in Chelsea here from 2015-2019 \u2014\u00a0Genesis House opened up two years ago complete with a showroom and Korean restaurant staffed by Michelin-star chefs on the top floor.<\/p>\n

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Genesis Chief Designer Luc Donckervolke touts the Z Gran Berlinetta sportscar concept at the New York auto show. Henry Payne, The Detroit News<\/em><\/p>\n<\/div>\n

The concepts are top drawer as well and, significantly, all-electric as governments \u2014 including New York state \u2014 ban gas vehicles sales by 2035.<\/p>\n

Donckerwolke promised that all Genesis models from here on will receive Magma performance models. Genesis introduced its racy-looking, X Gran Berlinetta design concept last December at the international Gran Turismo gaming tournament. The 1,071-horsepower coupe can now be raced in the online game.<\/p>\n