{"id":31516,"date":"2023-09-29T08:07:48","date_gmt":"2023-09-29T12:07:48","guid":{"rendered":"https:\/\/henrypayne.com\/?p=31516"},"modified":"2023-09-29T08:07:48","modified_gmt":"2023-09-29T12:07:48","slug":"honda-debuts-roomy-pricey-ultium-based-prologue-ev","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2023\/09\/honda-debuts-roomy-pricey-ultium-based-prologue-ev","title":{"rendered":"Honda debuts roomy, pricey, Ultium-based Prologue EV"},"content":{"rendered":"

Farmington Hills<\/em>\u00a0\u2014 Honda Motor Co. on Thursday unveiled the Prologue SUV, its first electric vehicle for the U.S. market. It\u2019s also the first Honda vehicle built in partnership with General Motors Co. on the Detroit automaker’s Ultium battery platform.<\/p>\n

With a targeted price of under $50,000 and an estimated range of 300 miles, Prologue is aimed at the meat of the EV market currently dominated by the $50k Tesla Model Y. As governments from California to Washington, D.C., force automakers to go all-EV over the next 10 years, Prologue marks a different model strategy than Honda has been known for in the U.S. market.<\/p>\n

Historically a value automaker, Honda has won over millions of American consumers \u2014 and gained a 7% U.S. market share \u2014 by conquesting entry-level buyers with sub-$30,000 models like the Civic, HR-V and Accord, then graduating them to $30k-plus family vehicles like the CR-V and Pilot. Further upscale, Honda\u2019s Acura luxury brand has catered to customers looking for premium offerings.<\/p>\n