{"id":31222,"date":"2023-07-25T17:37:46","date_gmt":"2023-07-25T21:37:46","guid":{"rendered":"https:\/\/henrypayne.com\/?p=31222"},"modified":"2023-07-25T17:37:46","modified_gmt":"2023-07-25T21:37:46","slug":"detroit-auto-show-to-include-product-reveals-from-gm-ford-stellantis","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2023\/07\/detroit-auto-show-to-include-product-reveals-from-gm-ford-stellantis","title":{"rendered":"Detroit auto show to include product reveals from GM, Ford, Stellantis"},"content":{"rendered":"<p class=\"gnt_ar_b_p\">The Detroit auto show circus is back this September for its second annual fall exhibit under Huntington Place\u2019s big tent, and Detroit automakers say they will be bringing big acts.<\/p>\n<p class=\"gnt_ar_b_p\">Ford Motor Co., General Motors Co. and Stellantis NV confirmed this week they will each unveil new vehicles for a total of six reveals during the show\u2019s Media and Technology Days Sept. 13-14 \u2014 to be followed by public viewing days through Sept. 24.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/01\/04\/PDTN\/8eb66a88-46b9-4c19-9e87-efacf1236b6a-AP22257598632106.jpeg?crop=5142,2893,x0,y261&amp;width=660&amp;height=370&amp;format=pjpg&amp;auto=webp\" \/><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/01\/04\/PDTN\/8eb66a88-46b9-4c19-9e87-efacf1236b6a-AP22257598632106.jpeg?width=660&amp;height=441&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"\/gcdn\/presto\/2023\/01\/04\/PDTN\/8eb66a88-46b9-4c19-9e87-efacf1236b6a-AP22257598632106.jpeg?width=1320&amp;height=882&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"President Joe Biden speaks with Mary Barra, CEO of General Motors Co., and Sen. Debbie Stabenow, D-Lansing, at last year's Detroit auto show. The 2023 version will include six vehicle reveals from the Detroit Three automakers.\" data-g-r=\"lazy\" \/><\/p>\n<\/div><div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"President Joe Biden speaks with Mary Barra, CEO of General Motors Co., and Sen. Debbie Stabenow, D-Lansing, at last year's Detroit auto show. The 2023 version will include six vehicle reveals from the Detroit Three automakers.\" data-c-credit=\"Evan Vucci, AP\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">\u201cWe are thrilled by the tremendous support of our hometown Detroit Three in bringing these exciting reveals and their products and vehicle activations to the show,\u201d said North American International Auto Show Chair Thad Szott, who runs Szott Auto Group. \u201cWe expect the momentum created by these unveilings to generate outstanding media and consumer attendance and interest.\u201d<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-2\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">The reveals will join a floor-full of activations as the Detroit Automobile Dealers Association, which runs the show, showcases the latest tech and electric vehicle innovations. There will be an indoor track for EVs (dubbed the Powering Michigan EV Experience), indoor rides to experience Jeep, Fords, GMCs and other beasts, and outdoor street rides as well.<\/p>\n<p class=\"gnt_ar_b_p\">Auto shows have taken a hit in recent years as a changing media landscape allowed automakers to reveal new products at a variety of backdrops \u2014 rather than competing for media attention on a crowded auto show floor. New York, Chicago, Frankfurt and other auto shows have suffered \u2014 and Detroit is not alone. The pandemic didn\u2019t help, pushing off NAIAS\u2019s planned transition from a January show downtown to one later on the calendar from 2020 to 2022.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-3\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">As a result, Detroit brands are key to the show as it becomes more regional in content. Ford\u2019s reveal of the seventh-generation Mustang at last year\u2019s show, for example, was a highlight as a &#8220;Stampede&#8221; of some 1,000 Mustangs drove in from Ford World Headquarters in Dearborn to Hart Plaza.<\/p>\n<p class=\"gnt_ar_b_p\">German brands (like BMW, Audi, Mercedes and Porsche) and Japanese automakers (Honda, Subaru, Mazda) have quit the show to find other venues to sell their wares in a state where buyers are heavily biased toward the Detroit Three both for employment reasons and for financial incentives to buy a car (think friend and family discounts).<\/p>\n<aside id=\"gnt_atomsnc\" class=\"gnt_em gnt_em_anc\" data-g-r=\"lazy\" data-gl-method=\"loadAnc\" aria-label=\"Newsletter signup form\">\n<div class=\"label\" hidden=\"\"><\/div>\n<div class=\"container\">\n<div class=\"message\">\n<div class=\"title\">Get the\u00a0<span class=\"highlight\">Michigan Politics<\/span>\u00a0newsletter in your inbox.<\/div>\n<p class=\"description\">Washington and Lansing, red and blue, we&#8217;ve got your government covered.<\/p>\n<div class=\"frequency\">Delivery: Daily<\/div>\n<div class=\"container\">\n<div class=\"input-container populated\"><input autocomplete=\"off\" name=\"email\" required=\"\" type=\"email\" \/><\/p>\n<div class=\"clickable\"><\/div>\n<p><label>Your Email<\/label><\/div>\n<div id=\"bar\">\n<div class=\"highlight\"><\/div>\n<div class=\"progress-primary\"><\/div>\n<div class=\"progress-secondary\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">While showgoers won\u2019t be dazzled by the multimillion-dollar displays that lit up the floor at the event&#8217;s height a decade ago, Huntington Place is still an opportunity for Detroit dealers to hook customers shopping for a new car.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cIt\u2019s the Detroit show, which makes it especially exciting to offer consumers the opportunity to go for a ride in our Jeep and Ram vehicles on our specialized test tracks, as well as check out all the latest offerings from the rest of our North American brands,\u201d said Rick Deneau, head of product and brand communications for Stellantis.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-4\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">No word yet on whether the circus will include the 60-foot tall rubber duck \u2014 in honor of Jeep enthusiasts\u2019 \u201cducking\u201d tradition \u2014 that made an appearance last year.<\/p>\n<p class=\"gnt_ar_b_p\">Expect new reveals to go heavy on electrification as the industry has promised a wave of EVs in the next two years to comply with government rules. General Motors has a number of battery-powered models in the pipeline, including the Equinox, Blazer, and Silverado EVs. Notably absent, however, will be domestic electric startups like Rivian Automotive and Fisker Inc. and EV market leader Tesla Inc.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cThe Detroit Auto Show is a longstanding tradition that brings the community, consumers, car enthusiasts and our employees together,\u201d said Mark Truby, Ford chief communications officer. \u201cWe\u2019re excited to return this September and look forward to making a splash with some of our most iconic and important new vehicles.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">With all the attention on EVs, however, the Detroit Three aren\u2019t taking their foot off the gas pedal when it comes to internal combustion engines that are fueling their EV investments.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-5\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">In an indication of the industry\u2019s new venue opportunities, there will also be Jeep, Ford Bronco and Chevy truck displays at Detroit 4fest off-road event in Holly Oaks \u2014 just 50 miles up I-75 from Huntington Place \u2014 the weekend before NAIAS media days.<\/p>\n<p class=\"gnt_ar_b_p\">In addition to media reveals, the Detroit show will host a two-day Mobility Global Forum to spotlight leading mobility voices from industry and government. AutoMobili-D, the show\u2019s technology showcase presented by the Michigan Economic Development Corp. and the Office of Future Mobility and Electrification, will feature startup high-tech companies and leading universities.<\/p>\n<p class=\"gnt_ar_b_p\"><em>Henry Payne is auto critic for The Detroit News. Find him at hpayne@detroitnews.com or Twitter @HenryEPayne<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Detroit auto show circus is back this September for its second annual fall exhibit under Huntington Place\u2019s big tent, and Detroit automakers say they will be bringing big acts. Ford Motor Co., General Motors Co. and Stellantis NV confirmed this week they will each unveil new vehicles for a total of six reveals during [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/31222"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=31222"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/31222\/revisions"}],"predecessor-version":[{"id":31223,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/31222\/revisions\/31223"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=31222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=31222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=31222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}