{"id":31166,"date":"2023-07-12T14:23:27","date_gmt":"2023-07-12T18:23:27","guid":{"rendered":"https:\/\/henrypayne.com\/?p=31166"},"modified":"2023-07-12T14:23:27","modified_gmt":"2023-07-12T18:23:27","slug":"payne-ambitious-suv-focused-buick-is-not-your-grandmas-doddering-sedan-brand-anymore","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2023\/07\/payne-ambitious-suv-focused-buick-is-not-your-grandmas-doddering-sedan-brand-anymore","title":{"rendered":"Payne: Ambitious, SUV-focused Buick is not your grandma&#8217;s doddering sedan brand anymore"},"content":{"rendered":"<p class=\"gnt_ar_b_p\"><em>Ann Arbor<\/em>\u00a0\u2014 As the poster child for General Motors Co.\u2019s radical transition to an all-electric vehicle manufacturer by 2035, Cadillac will be all-EV by 2030. To that end, Caddy has redesigned its logo, updated its design language, unveiled the sport-utility Lyriq EV, and introduced a halo, custom-built, $300,000 Celestiq electric sedan to compete with Rolls Royce. Whew.<\/p>\n<p class=\"gnt_ar_b_p\">But another GM premium brand is undergoing a transformation that is just as ambitious.<\/p>\n<p class=\"gnt_ar_b_p\">While Cadillac still churns out sedans in an SUV-obsessed marketplace, Buick has remade itself as an all-SUV brand, one of the first premium marques to do so. On top of that, Buick has also reskinned its logo and design language in anticipation of going all-electric by 2030. But wait, there\u2019s more.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/5a387d5f-5efa-42cc-a42f-525b3296ed5f-BuickEnvista_designer.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"Buick director of design Bob Boniface shows off the 2024 Buick Envista's new look for the brand.\" width=\"483\" height=\"272\" \/><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/5a387d5f-5efa-42cc-a42f-525b3296ed5f-BuickEnvista_designer.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"\/gcdn\/presto\/2023\/07\/11\/PDTN\/5a387d5f-5efa-42cc-a42f-525b3296ed5f-BuickEnvista_designer.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Buick director of design Bob Boniface shows off the 2024 Buick Envista's new look for the brand.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Buick director of design Bob Boniface shows off the 2024 Buick Envista's new look for the brand.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">With the stylish 2024 Envista, Buick is positioning itself as a value brand, conquesting entry-level buyers with a subcompact SUV that begins at just $23,495 \u2014 a staggering $18,000 below an entry-level BMW X1.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cBack in 2019, just under 50% of the market was vehicles priced under $30,000. Fast forward to 2022 and that number was 15%,\u201d said Buick marketing chief Sam Russell at the Envista\u2019s media test drive here. \u201cIn our estimation, you\u2019ve left an enormous amount of orphans in the marketplace looking for great product. (Envista) not only meets their technology, styling, and quality demands, but also at a price point they can afford.\u201d<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-features_general_motors-2\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">The strategy gives Buick a white space opportunity as industry pricing has accelerated out of reach of many buyers. The industry has flooded the market with pricey EVs (including the $60k Lyriq) to meet government regulations \u2014 and expensive trucks and SUVs to pay for them.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cBuick is in a good price position right now as pricing becomes more of an issue in a slowing economy,\u201d said Stephanie Brinley, associate director for S&amp;P Global Mobility.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/65728256-666d-4541-856c-6cd11e9289d2-BuickEnvista_badge.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"The 2024 Buick Envista debuts the brand's new logo and fascia.\" width=\"504\" height=\"284\" \/><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/65728256-666d-4541-856c-6cd11e9289d2-BuickEnvista_badge.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"\/gcdn\/presto\/2023\/07\/11\/PDTN\/65728256-666d-4541-856c-6cd11e9289d2-BuickEnvista_badge.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"The 2024 Buick Envista debuts the brand's new logo and fascia.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The 2024 Buick Envista debuts the brand's new logo and fascia.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">That\u2019s a lot to put on the plate of a Buick brand that was gasping for air just 15 years ago as GM slipped under the waves of bankruptcy. The brand was saved \u2014 not by its domestic offerings \u2014 by the Chinese market, where Buick was a Top 5 seller in the 2000s. Buick\u2019s U.S. push comes as its Chinese sales were off 18.2% last year to 677,938 units (though in a sign of Chinese taste for SUVs, Envision SUV sales topped 100,000). The brand&#8217;s U.S. sales, by comparison, slid 42.4% to 103,519.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-features_general_motors-3\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">On the positive side, Buick sales\u00a0<a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/general-motors\/2023\/07\/05\/gm-posts-19-year-over-year-sales-increase-in-second-quarter\/70382890007\/\" data-t-l=\":b|e|k|${u}\">surged 48%<\/a>\u00a0in the second quarter of this year.<\/p>\n<p class=\"gnt_ar_b_p\">To meet its ambitions, Buick brought over Cadillac designer Bob Boniface and went back to a mid-20<sup>th<\/sup>\u00a0century playbook when it was a cutting-edge brand.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cBuick was the first GM brand to build a concept car when Harley Earl introduced the 1938 Y-Job Concept. That was followed by a series of Wildcat concepts starting in 1953,\u201d said Boniface. \u201cFor this new generation of Buick, we designed another Wildcat, which takes design cutes from the original Wildcat concept: low grille, high lamps, tusk-like accents. The Envista is the first full expression of the modern Wildcat.\u201d<\/p>\n<aside id=\"gnt_atomsnc\" class=\"gnt_em gnt_em_anc\" data-g-r=\"lazy\" data-gl-method=\"loadAnc\" aria-label=\"Newsletter signup form\">\n<div class=\"label\" hidden=\"\"><\/div>\n<div class=\"container\">\n<div class=\"message\">\n<div class=\"title\">Get the\u00a0<span class=\"highlight\">Michigan Politics<\/span>\u00a0newsletter in your inbox.<\/div>\n<p class=\"description\">Washington and Lansing, red and blue, we&#8217;ve got your government covered.<\/p>\n<div class=\"frequency\">Delivery: Daily<\/div>\n<div class=\"container\">\n<div class=\"input-container populated\"><input autocomplete=\"off\" name=\"email\" required=\"\" type=\"email\" \/><\/p>\n<div class=\"clickable\"><\/div>\n<p><label>Your Email<\/label><\/div>\n<div id=\"bar\">\n<div class=\"highlight\"><\/div>\n<div class=\"progress-primary\"><\/div>\n<div class=\"progress-secondary\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">Boniface circled the Envista, his head sweeping over the attractive, coupe-like hatchback. Simple but elegant, the roofline, said the designer, was a signature of the 2022 Wildcat concept. Including the 19-inch screen that stretches across the interior dash, the sum total is a Buick that is instantly different from its predecessors, yet as affordable as a Subaru Crosstrek.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/bd49727c-8d4c-46b6-8f50-56689a530838-BuickEnvista_rr3-4-track.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"The stylish 2024 Buick Envista starts at just $23,495 - $18,000 below a BMW X1.\" width=\"490\" height=\"276\" \/><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/bd49727c-8d4c-46b6-8f50-56689a530838-BuickEnvista_rr3-4-track.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"\/gcdn\/presto\/2023\/07\/11\/PDTN\/bd49727c-8d4c-46b6-8f50-56689a530838-BuickEnvista_rr3-4-track.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"The stylish 2024 Buick Envista starts at just $23,495 - $18,000 below a BMW X1.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The stylish 2024 Buick Envista starts at just $23,495 - $18,000 below a BMW X1.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">Russell acknowledged that Envista could have been an opportunity to introduce Buick customers to an affordable, $20,000-something EV in a market where the average electric vehicle retails for three times that. But with so much on the brand\u2019s plate, he said it&#8217;s important that the brand set priorities.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-features_general_motors-4\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">\u201cYou will find people who only think we build sedans. That transformation (to SUVs) is already hard to follow,\u201d he said. \u201cWe\u2019re making sure we\u2019re introducing the brand to people at all pricing levels, and right now an EV would not have been something we would have been able to accomplish.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">There are only two EVs sold under $30k in today\u2019s market \u2014 the Nissan Leaf and retiring Chevy Bolt \u2014 and neither is from a premium brand. Defying industry predictions that lithium-ion prices would plummet, the average battery pack increased by 7% this year \u2014 to $151\/kwh.<\/p>\n<p class=\"gnt_ar_b_p\">With internal combustion engine premium subcompacts priced at about $40k (the best-selling German subcompact, Audi Q3, is $37,995), Russell\u2019s team saw the opportunity for a $23k Envista.<\/p>\n<p class=\"gnt_ar_b_p\">It continues Buick\u2019s trend as a segment-buster.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/4ef61b51-907f-4137-9c19-ff7fcce2e482-BuickEncore_fr3-4-tree.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"Cute ute. The Buick Encore remade the Buick brand with an entry-level SUV.\" width=\"518\" height=\"292\" \/><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/4ef61b51-907f-4137-9c19-ff7fcce2e482-BuickEncore_fr3-4-tree.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"\/gcdn\/presto\/2023\/07\/11\/PDTN\/4ef61b51-907f-4137-9c19-ff7fcce2e482-BuickEncore_fr3-4-tree.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Cute ute. The Buick Encore remade the Buick brand with an entry-level SUV.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Cute ute. The Buick Encore remade the Buick brand with an entry-level SUV.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">In 2013, Buick introduced the Encore, a tiny SUV so adorable and affordable it maintained a Top 3 sales position even as mainstream brands like Toyota, Honda and Chevrolet entered the segment. Combined with the Enclave in the large three-row segment, the Encore remade the octogenarian sedan brand as an SUV maker. The subcompact Encore GX \u2014 similarly-sized to Envista but with all-wheel-drive for northern climates \u2014 and compact Envision SUVs filled out the revamped lineup as Buick sedan staples like the Regal were put out to pasture.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-features_general_motors-5\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">The strategy has borne fruit with GM\u2019s Global Brand Tracking Study, which showed just 7% of consumers in 2014 were considering Buick for their next vehicle. That figure improved to 11% in 2022.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cIt has been a journey for the brand beginning in 2013 with Encore,\u201d said Russell. \u201cWe saw the transition going on in the industry, and we were ahead of the curve&#8221; in going all-SUV.<\/p>\n<p class=\"gnt_ar_b_p\">We\u2019ve become the first exclusive premium SUV brand in the market since 2021.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">Getting that message across to shoppers (trading in, say, a Regal sedan) is key in a landscape transformed \u2014 not just by SUVs \u2014 but by technology like big screens and electronics.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/431f8ea3-3e38-4c44-be59-b075ce2cc1cf-buick-envision_fr3-4-house.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"The stylish, compact Buick Envision SUV is Buick's best-seller in the United States and is gaining ground in China as well.\" width=\"548\" height=\"309\" \/><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/431f8ea3-3e38-4c44-be59-b075ce2cc1cf-buick-envision_fr3-4-house.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"\/gcdn\/presto\/2023\/07\/11\/PDTN\/431f8ea3-3e38-4c44-be59-b075ce2cc1cf-buick-envision_fr3-4-house.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"The stylish, compact Buick Envision SUV is Buick's best-seller in the United States and is gaining ground in China as well.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The stylish, compact Buick Envision SUV is Buick's best-seller in the United States and is gaining ground in China as well.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">\u201cThe Envista is super attractive,\u201d said auto analyst Brinley. \u201cIts objective is to sell to SUV buyers and sedan buyers coming back into the market. It\u2019s a blend of sedan and SUV.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">Built on the same chassis as the Chevy Trax \u2014 also remade for \u201824 with striking design \u2014 the vehicles share interior switchgear and drivetrains. But while Chevy kept the Trax name, Buick decided to give its entry-level ute a new name, Envista.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-features_general_motors-6\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">\u201cThis vehicle is such as departure from what the Encore was, that ultimately it deserved a new name,&#8221; Russell said. &#8220;A lot of equity of the Encore (badge) translates to Encore GX \u2014 naming (the Envista) the Encore would have undervalued its uniqueness. We much preferred that the customer would come in with a blank slate.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">Transitioning to an all-EV brand in just six years will bring more challenges.<\/p>\n<p class=\"gnt_ar_b_p\">General Motors, like other automakers, faces hundreds of millions of dollars in fines if it doesn\u2019t hit government sales targets for EVs. Yet, Buick clearly sees the Envista\u2019s market as ICE, and changing it to battery power in just six years would be a massive marketing and logistical undertaking.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/e98d2af0-5e02-43f0-ab4c-ff4b349c82c9-BuickEnclave_fr3-4.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" alt=\"The three-row Buick Enclave is the biggest SUV in the brand's lineup.\" width=\"545\" height=\"307\" \/><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.detroitnews.com\/gcdn\/presto\/2023\/07\/11\/PDTN\/e98d2af0-5e02-43f0-ab4c-ff4b349c82c9-BuickEnclave_fr3-4.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"\/gcdn\/presto\/2023\/07\/11\/PDTN\/e98d2af0-5e02-43f0-ab4c-ff4b349c82c9-BuickEnclave_fr3-4.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"The three-row Buick Enclave is the biggest SUV in the brand's lineup.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The three-row Buick Enclave is the biggest SUV in the brand's lineup.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">\u201cConsumers aren\u2019t ready for the market to go all-electric,\u201d said Brinley, noting that EV sales have stalled this year at about 7% market share, while EV inventories have stacked up on dealer lots. \u201cDriving an EV requires a level of flexibly from customers, including having a house in which to charge. That\u2019s why premium brands are going EV first because their customers are better able to absorb the cost.\u201d<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-features_general_motors-7\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">Buick customers, however, have an eye for luxury \u2014 but at an affordable price. Brinley said that means Envista and three-row Enclave buyers need the dexterity of gas-powered vehicles.<\/p>\n<p class=\"gnt_ar_b_p\">Buick\u2019s first electric vehicle, the Electra \u2014 due for the 2025 model year \u2014 is an aspirational vehicle likely to be priced over $50,000. For now, Buick wants to fill showrooms with SUV buyers who may one day buy an EV.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cThe Envista shows what we can offer at 23 grand and will keep customers in the brand as they go through different life stages,\u201d said Russell. \u201cSo you can move up to an all-wheel-drive GX, larger Envision, or maybe your family got real big overnight and you need an Enclave.\u201d<\/p>\n<p class=\"gnt_ar_b_p\"><em>Henry Payne is auto critic for The Detroit News. Find him at hpayne@detroitnews.com or Twitter @HenryEPayne<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ann Arbor\u00a0\u2014 As the poster child for General Motors Co.\u2019s radical transition to an all-electric vehicle manufacturer by 2035, Cadillac will be all-EV by 2030. To that end, Caddy has redesigned its logo, updated its design language, unveiled the sport-utility Lyriq EV, and introduced a halo, custom-built, $300,000 Celestiq electric sedan to compete with Rolls [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/31166"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=31166"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/31166\/revisions"}],"predecessor-version":[{"id":31167,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/31166\/revisions\/31167"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=31166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=31166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=31166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}