{"id":28312,"date":"2021-11-22T13:03:56","date_gmt":"2021-11-22T17:03:56","guid":{"rendered":"https:\/\/henrypayne.com\/?p=28312"},"modified":"2021-11-22T13:03:56","modified_gmt":"2021-11-22T17:03:56","slug":"fisker-why-ev-startup-valuations-are-sky-high-and-going-higher-2","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2021\/11\/fisker-why-ev-startup-valuations-are-sky-high-and-going-higher-2","title":{"rendered":"Fisker: Why EV startup valuations are sky high and going higher"},"content":{"rendered":"<p class=\"gnt_ar_b_p\"><em>Los Angeles<\/em>\u00a0\u2014 Is Fisker the next electric vehicle unicorn?<\/p>\n<p class=\"gnt_ar_b_p\">The California-based EV company unveiled a final prototype here this week of its first, widely-anticipated SUV, the Ocean, with production to begin in November 2022. If Fisker, run by EV pioneer Henrik Fisker, follows the pattern of U.S. EV startups, it should be a multi-billion dollar company in a year.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/11\/17\/PDTN\/d2d165be-a84f-44b1-ae23-d991d530a36b-FiskerOcean_house-fisker.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/11\/17\/PDTN\/d2d165be-a84f-44b1-ae23-d991d530a36b-FiskerOcean_house-fisker.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Fisker Ocean creator Henrik Fisker\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Fisker Ocean creator Henrik Fisker\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">Sister EV startups Rivian and Lucid have seen their market values roar to dizzying heights in recent\u00a0weeks after producing their first vehicles. With no revenue and one $70,000 pickup truck in its lineup, Irvine, California-based Rivian owns a market cap of $140\u00a0billion, more than General\u00a0Motors. Lucid Motor\u2019s $160k Air sedan rolled off the line last month and its market cap is now about $90\u00a0billion, more than Ford Motor Company.<\/p>\n<p class=\"gnt_ar_b_p\"><strong>Subscribers:\u00a0<\/strong><a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/2021\/11\/17\/la-auto-show-reborn-fisker-unveils-ocean-ev\/8643738002\/\" target=\"_blank\" rel=\"noopener\" data-t-l=\":b|e|inline click|${u}\">LA Auto Show: Reborn Fisker unveils the Ocean EV<\/a><\/p>\n<p class=\"gnt_ar_b_p\">\u201cWall Street (investors) think half of the global market will be EVs by 2030. Wall Street is betting that startup EVs automakers are going to make up most of that production,\u201d CEO Fisker said in an interview in Los Angeles just hours before unveiling the Ocean on Wednesday. Battery-electric vehicles make up under 3% of U.S. sales.<\/p>\n<p class=\"gnt_ar_b_p\">Fisker\u2019s prediction is self-interested, but consistent with current trends.<\/p>\n<p class=\"gnt_ar_b_p\">Despite facing competition from numerous legacy automakers in the EV space, Tesla \u2014 the first all-electric startup to enter the mainstream market in 2012 with its Model S sedan \u2014 still owns an 80% market share with a growing list of vehicles including the Model 3 sedan and Model Y and Model X SUVs. EV entries from household names like Chevy, Volvo, Audi, Porsche, BMW and Mercedes have barely dented Tesla\u2019s juggernaut, which delivered 499,550 vehicles in 2020 \u2014 an increase of 36% over the previous year in the midst of a global pandemic.<\/p>\n<p class=\"gnt_ar_b_p\">Tesla\u2019s market value soared over $1 trillion this month \u2014\u00a0more than the nine largest auto companies combined.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cLike other startups, we are building an EV company from the ground up,&#8221; said Fisker.\u00a0&#8220;We are currently valued at $7 billion. The difference\u00a0between us and Rivian and Lucid is that we won\u2019t be in production for another year. If we hit our targets, I expect to see similar success.\u201d<\/p>\n<aside id=\"gnt_atomsnc\" class=\"gnt_em gnt_em_anc\" data-g-r=\"lazy\" data-gl-method=\"loadAnc\" aria-label=\"Newsletter signup form\">\n<div class=\"label\" hidden=\"\"><\/div>\n<div class=\"container\">\n<div class=\"message\">\n<div class=\"container\">\n<div class=\"input-container populated\">By contrast, Fisker said, legacy automakers will increasingly be stuck with costly gas-engine plant capacity while the market shifts to EVs. GM and Ford have announced aggressive moves to go all-electric in the next two decades.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">Joe Phillippi of Autotrends Consulting, a veteran Wall Street analyst, is doubtful that EVs will make up half of global sales anytime soon. &#8220;I don&#8217;t see it, that&#8217;s 50 million units a year,&#8221; he said. &#8220;I worry this a bubble, but it&#8217;s a bubble that may last a long time. There&#8217;s a lot of money chasing these ideas.&#8221;<\/p>\n<p class=\"gnt_ar_b_p\">Fisker attributed investor confidence to\u00a0a combination of government\u00a0coercion and consumer acceptance.<\/p>\n<p class=\"gnt_ar_b_p\">Fisker\u2019s home state of California, for example \u2014\u00a0the largest auto market in the world\u2019s richest country \u2014\u00a0is mandating that all new car sales be zero-emission vehicles by 2035. The state has repeatedly\u00a0<a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/2016\/01\/06\/disconnect-grows-electric-cars\/78394366\/\" target=\"_blank\" rel=\"noopener\" data-t-l=\":b|e|inline click|${u}\">had to adjust its goals<\/a>\u00a0over the last two decades, however, as consumers have been reluctant to adopt\u00a0battery-powered vehicles.<\/p>\n<p class=\"gnt_ar_b_p\">China, the world\u2019s biggest auto market, has mandated\u00a0that all vehicles must be electrified\u00a0\u2014 battery-powered, plug-in hybrid, or hybrid \u2014 by 2035. And the European Union has announced a ban on gas-powered cars by 2035.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cEurope is moving so fast. I expect that half of our sales will by in Europe,\u201d said CEO Fisker. He said\u00a0cities like London are banning diesel cars and Norway is moving to eliminate gas and diesel engines.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/09\/16\/PDTN\/6ab7bad9-6b24-4701-bc72-a983cd9f1159-LUCIDMOTORS_AIR_PALM_SPRINGS_04.jpg?crop=1579,917,x273,y159&amp;width=660&amp;height=384&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/09\/16\/PDTN\/6ab7bad9-6b24-4701-bc72-a983cd9f1159-LUCIDMOTORS_AIR_PALM_SPRINGS_04.jpg?crop=1579,917,x273,y159&amp;width=1320&amp;height=768&amp;format=pjpg&amp;auto=webp 2x\" alt=\"The Lucid EVs have the following projected ranges: Air Pure, 406 miles; Air Touring, 406 miles; Air Grand Touring, 517 miles; Air Dream Edition, 503 miles.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The Lucid EVs have the following projected ranges: Air Pure, 406 miles; Air Touring, 406 miles; Air Grand Touring, 517 miles; Air Dream Edition, 503 miles.\" data-c-credit=\"Lucid Motors\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">West Coast-based, Fisker is outsourcing its manufacturing to Magna in Europe. That strategy is in contrast to the &#8220;Big Three&#8221; electrics of Tesla, Rivian and Lucid, which run their own assembly operations stateside. Fisker said it\u2019s important for startups to keep costs down and to deliver products on time \u2014 and Magna is a proven manufacturer, having produced the Mercedes G-class and Jaguar i-Pace. The Ocean EV is made on a heavily-modified, front-wheel-drive EV skateboard platform of Magna\u2019s making.<\/p>\n<p class=\"gnt_ar_b_p\">Fisker said Magna&#8217;s Graz, Austria, plant also meets Fisker\u2019s carbon neutrality\u00a0goals by sourcing its electricity from hydroelectric power. Hydro-power also played a key role in Volkswagen\u2019 location of its first U.S. EV plant in Tennessee.<\/p>\n<p class=\"gnt_ar_b_p\">While upper trims of the Ocean will cost over $70,000, Fisker is keen on keeping the starting price of his cars below $40,000.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cMagna\u2019s base platform saved us a lot of time because we didn\u2019t have to do basic design things,\u201d he said. \u201cBut we still had the flexibility\u00a0to change what we needed. It\u2019s important\u00a0because we\u2019ve got to get our development time under 2\u00bd years.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">He is particularly bullish on his next, smaller SUV called the Peach. With a price target under the Ocean, Fisker said\u00a0PEAR\u00a0will be outsourced to manufacturing partner Foxconn in Lordstown\u00a0and will bring EVs to higher volume segments.<\/p>\n<p class=\"gnt_ar_b_p\">He suggested one reason for Rivian\u2019s high\u00a0market cap is its production of fleet\u00a0vehicles to, for example, Amazon, which must meet sustainability targets. He expects vehicles like Ocean and Peach to do similar fleet business.<\/p>\n<p><a class=\"gnt_em gnt_em_gl gnt_em__el\" href=\"https:\/\/www.detroitnews.com\/picture-gallery\/business\/2021\/10\/28\/driven-2022-rivian-r-1-t-pickup\/8582206002\/\" data-t-l=\":l|l|c|view gallery:inline promo\" aria-label=\"View Gallery - Driven: 2022 Rivian R1T pickup\" data-g-r=\"nav_mo\" data-g-tn=\"pgcss\" data-g-mtn=\"pg8582206002\" data-g-moh=\"hpgm\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-c-id=\"8582206002\"><img loading=\"lazy\" decoding=\"async\" class=\"gnt_em_gl_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/10\/25\/PDTN\/d363d9ae-e812-44cf-9ec7-a6562c881f34-RivianR1T_fr3-4.jpg?crop=3986,2243,x13,y0&amp;width=660&amp;height=372&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/10\/25\/PDTN\/d363d9ae-e812-44cf-9ec7-a6562c881f34-RivianR1T_fr3-4.jpg?crop=3986,2243,x13,y0&amp;width=1320&amp;height=744&amp;format=pjpg&amp;auto=webp 2x\" alt=\"\" width=\"660\" height=\"372\" data-g-r=\"lazy\" \/><\/a><\/p>\n<p class=\"gnt_ar_b_p\">\u201cBut ultimately, retail buying will pick up as the cost of EVs continues to go down under $40,000,\u201d he said.<\/p>\n<p class=\"gnt_ar_b_p\">He said 75% of customers\u00a0ordering Ocean EVs are crossing over from gas-powered vehicles from makers such as Mercedes and BMW.<\/p>\n<p class=\"gnt_ar_b_p\">The Ocean boasts similar proportions to the hot-selling Tesla\u00a0Model Y. The standard, front-wheel-drive Sport model offers 250-mile range, a 17-inch center tablet, panoramic sunroof\u00a0and digital camera mirror.<\/p>\n<p class=\"gnt_ar_b_p\">It debuted Wednesday at the LA Auto Show.<\/p>\n<p class=\"gnt_ar_b_p\"><em>Henry Payne is auto critic for The Detroit News. Find him at hpayne@detroitnews.com or Twitter @HenryEPayne.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles\u00a0\u2014 Is Fisker the next electric vehicle unicorn? The California-based EV company unveiled a final prototype here this week of its first, widely-anticipated SUV, the Ocean, with production to begin in November 2022. If Fisker, run by EV pioneer Henrik Fisker, follows the pattern of U.S. EV startups, it should be a multi-billion dollar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/28312"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=28312"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/28312\/revisions"}],"predecessor-version":[{"id":28313,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/28312\/revisions\/28313"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=28312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=28312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=28312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}