{"id":26682,"date":"2021-01-21T13:10:31","date_gmt":"2021-01-21T17:10:31","guid":{"rendered":"http:\/\/henrypayne.com\/?p=26682"},"modified":"2021-01-21T13:10:31","modified_gmt":"2021-01-21T17:10:31","slug":"payne-hold-on-detroit-4fest-joins-metro-detroits-fall-auto-palooza","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2021\/01\/payne-hold-on-detroit-4fest-joins-metro-detroits-fall-auto-palooza","title":{"rendered":"Payne: Hold on, Detroit 4Fest joins Metro Detroit&#8217;s fall auto-palooza"},"content":{"rendered":"<p class=\"gnt_ar_b_p\">The Detroit Auto Show may be downsized for 2021, but late September is still shaping up to be a major auto blowout in southeast\u00a0Michigan.<\/p>\n<p class=\"gnt_ar_b_p\">Jeep announced this week that it will sponsor Detroit 4fest \u2014\u00a0one of the country\u2019s premier off-road events at Holly Oaks ORV Park, Metro Detroit\u2019s sprawling off-road playground. Scheduled for Sept.\u00a025-26, Detroit 4fest will be sandwiched between the Detroit Auto Show\u2019s Sept.\u00a021-26 Motor Bella event and the American Festival of Speed, Sept.\u00a030-Oct.\u00a03.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/01\/19\/PDTN\/6d1ad596-f8ad-4d54-bd31-5f1cce3bcb0e-hollyoaks_jeep-rocks.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/01\/19\/PDTN\/6d1ad596-f8ad-4d54-bd31-5f1cce3bcb0e-hollyoaks_jeep-rocks.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Jeep Wrangler rock crawl at Holly Oaks ORV Park.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Jeep Wrangler rock crawl at Holly Oaks ORV Park.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">With Motor Bella and Festival of Speed held back-to-back at M1 Concourse in Pontiac\u00a0\u2014\u00a0and Detroit 4fest taking over Holly Oaks 30 miles north off I-75 \u2014\u00a0the auto trifecta will move the epicenter of car shows to Oakland County, away from its traditional TCF Center location in downtown Detroit.<\/p>\n<p class=\"gnt_ar_b_p\">The three events should attract tens of thousands of auto fans and automotive media as they promise experiential showcases craved by automakers. A key reason the Detroit Auto Show had move its January dates to late September was to open up outdoor opportunities for automakers to display their wares to showgoers. Manufacturers are keen to show off their vehicles beyond old school, convention-hall static displays.<\/p>\n<p class=\"gnt_ar_b_p\">Like adjacent music stages at a music festival, the three auto events promise a lollapalooza of automotive hardware \u2014 and could just chart a way forward for what next-century auto shows could be.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/01\/19\/PDTN\/a869e741-7798-47ff-a7ab-900f79bb8cfc-hollyoaks_jeep-vista-mtmagna.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/01\/19\/PDTN\/a869e741-7798-47ff-a7ab-900f79bb8cfc-hollyoaks_jeep-vista-mtmagna.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Jeep Wrangler surveys the landscape at Holly Oaks ORV Park.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Jeep Wrangler surveys the landscape at Holly Oaks ORV Park.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">Detroit 4Fest will be a showcase for the latest Jeep concept vehicles and Mopar accessories geared to adventurous consumers. In 2020, the event attracted some 680 off-road participants from novices to seasoned off-roaders. Fans can can come watch for free \u2014 with 4Fest offering a slate of events including live music, a vendor village, on-site camping, off-road driving instruction and seminars, Jeep Gladiator Challenge, and more.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-2\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\" data-google-query-id=\"CJ3j4OXBre4CFdTkwAod4VQFkQ\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">&#8220;The Jeep brand is excited to power Detroit 4Fest again in 2021,\u201d said Jeep brand boss Jim Morrison. \u201cJeep will celebrate with its owners and off-road enthusiasts and new products like the electrified Wrangler 4xe, the Wrangler Rubicon 392, and the all-new Grand Cherokee.&#8221;<\/p>\n<p class=\"gnt_ar_b_p\">In the spirit of auto shows, 4Fest also hopes to put on a charity event to raise money for local Detroit causes.<\/p>\n<p class=\"gnt_ar_b_p\">With the rugged Ford Bronco hitting the market this summer, 4Fest should also be one of the first venues for Bronco and Jeep Wrangler owners to go head-to-head on challenging off-road terrain. 4Fest dovetails with the Detroit Three\u2019s increased emphasis on off-road vehicles and pickup trucks.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cIt will be like muscle car days with dirt,\u201d smiled Z Performance&#8217;s Tom Zielinski, who is organizing the event. \u201cWrangler and Broncos \u2014\u00a0not to mention the new Ford F-150 Raptor and Ram 1500 TRX super trucks. 4Fest is an experience unlike any other where you can drive your own rig at an ORV park.\u201d<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/01\/19\/PDTN\/a4621e86-9683-495b-8cc1-0e0e7e13a18b-hollyoaks_jeep-mashedpotatohill.jpg?width=660&amp;height=372&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/01\/19\/PDTN\/a4621e86-9683-495b-8cc1-0e0e7e13a18b-hollyoaks_jeep-mashedpotatohill.jpg?width=1320&amp;height=744&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Jeep Wrangler atop the Mashed Potato Hill obstacle at Holly Oaks ORV Park.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Jeep Wrangler atop the Mashed Potato Hill obstacle at Holly Oaks ORV Park.\" data-c-credit=\"Henry Payne, The Detroit News\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">The Detroit Auto Show\u2019s Motor Bella event will be aimed at a more traditional auto show clientele eager to see the latest cars and SUVs. With automakers like General Motors Co. and Ford Motor Co. promising a new generation of electric vehicles, it could offer the chance for customers to ride in in the latest EVs around M1\u2019s 1.5-mile test track.<\/p>\n<p class=\"gnt_ar_b_p\">Though it&#8217;s unclear how many automakers will attend the Motor Bella, the Detroit Auto Dealers Association \u2014\u00a0which runs the show \u2014\u00a0expects multiple brands will be represented. Set up on M1\u2019s 87 acres, the event is expected to include new vehicle debuts. DADA expects the show will return to TCF Center in 2022.<\/p>\n<p class=\"gnt_ar_b_p\">\u201c(Motor Bella) will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that\u2019s completely outdoors,\u201d said Detroit Auto Show chairman Doug North in a statement.<\/p>\n<p class=\"gnt_ar_b_p\">The American Festival of Speed, organized by M1\u2019s own Pontiac Motorsports Exposition, will immediately follow Motor Bella and 4Fest and will take aim at higher end clientele.<\/p>\n<p class=\"gnt_ar_b_p\">Modeled after the annual Goodwood Festival of Speed in England, the M1 event will be showcase for some of the industry\u2019s fastest super cars \u2014\u00a0as well as historic race cars. Fans will get to watch fast-lap competitions as well as take rides.<\/p>\n<p class=\"gnt_ar_b_p\">M1 teased its Festival events last summer when it hosted four classic Shadow Can Am race cars. The foursome \u2014 one of them fired by a 1,000-horsepower Chevy V-8 \u2013 celebrated the opening of M1\u2019s events facility that will be an asset to both the Motor Bella and Festival shows.<\/p>\n<p class=\"gnt_ar_b_p\">M1 has hosted Roadkill Nights powered by Dodge during the Woodward Dream Cruise, an event that has attracted nearly 50,000 fans. Festival of Speed also has ambitions for a black tie Charity Ball intended to benefit Pontiac charities. All three events will take place in Oakland County.<\/p>\n<p class=\"gnt_ar_b_p\">&#8220;Detroit 4Fest brings something new and exciting to the Oakland County Parks and to the Holly and Groveland communities with this unique off-road event,&#8221; said Dan Stencil, Executive Officer, Oakland County Parks and Recreation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Detroit Auto Show may be downsized for 2021, but late September is still shaping up to be a major auto blowout in southeast\u00a0Michigan. Jeep announced this week that it will sponsor Detroit 4fest \u2014\u00a0one of the country\u2019s premier off-road events at Holly Oaks ORV Park, Metro Detroit\u2019s sprawling off-road playground. Scheduled for Sept.\u00a025-26, Detroit [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/26682"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=26682"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/26682\/revisions"}],"predecessor-version":[{"id":26683,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/26682\/revisions\/26683"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=26682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=26682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=26682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}