{"id":25890,"date":"2020-08-12T12:25:28","date_gmt":"2020-08-12T16:25:28","guid":{"rendered":"http:\/\/henrypayne.com\/?p=25890"},"modified":"2020-08-22T12:27:09","modified_gmt":"2020-08-22T16:27:09","slug":"ceo-to-be-farley-rides-historic-ford-product-shift","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2020\/08\/ceo-to-be-farley-rides-historic-ford-product-shift","title":{"rendered":"CEO-to-be Farley rides historic Ford product shift"},"content":{"rendered":"<p class=\"gnt_ar_b_p\">As he takes the helm of Ford Motor Co. in October, CEO-designate Jim Farley will steer the 117-year-old automaker through one of the most profound product shifts in its history.<\/p>\n<p class=\"gnt_ar_b_p\">The Blue Oval\u2019s\u00a0F-150 profit-machine continues to steam ahead\u00a0as the best-selling vehicle in America, but Ford is completely revamping its North American lineup to meet changing consumer and government demands. In the works is a shift away from sedans to slake\u00a0consumer demand for popular SUVs while at the same time investing billions in\u00a0electric vehicles to satisfy government mandates.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/04\/16\/PDTN\/9852e485-bb41-4624-907b-38b6aaa4e2ab-ford-farley2.jpg?width=660&amp;height=440&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/04\/16\/PDTN\/9852e485-bb41-4624-907b-38b6aaa4e2ab-ford-farley2.jpg?width=1320&amp;height=880&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Jim Farley\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Jim Farley\" data-c-credit=\"Richard Drew, AP\"><\/div>\n<\/figure>\n<p class=\"gnt_ar_b_p\">The shift comes as Ford\u2019s SUV lineup is under pressure from foreign automakers while the popularity of EVs is in question. Yet industry analysts say Farley, now chief operating officer, inherits a Ford and Lincoln model lineup that has made shrewd, measured moves to position itself in the marketplace without\u00a0overexposing itself to government\u00a0whims.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cOur new product vision \u2014\u00a0led by the Mustang Mach-E, new F-150 and Bronco family \u2014\u00a0is taking shape,\u201d said Bill Ford, Ford\u2019s executive chairman, in announcing Farley\u2019s promotion. &#8220;We now have compelling plans for electric and autonomous vehicles &#8230; and we are becoming much more nimble.\u201d<\/p>\n<p class=\"gnt_ar_b_p\"><strong class=\"gnt_ar_b_al\">More:<\/strong><a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/ford\/2020\/07\/14\/new-ford-bronco-debut-five-cool-things\/5417969002\/\" target=\"_blank\" rel=\"noopener\" data-t-l=\"|inline|intext|n\/a\">New Ford Bronco debut: Five cool things to look for<\/a><\/p>\n<p class=\"gnt_ar_b_p\"><strong class=\"gnt_ar_b_al\">More:<\/strong><a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/columnists\/daniel-howes\/2020\/08\/04\/fords-charge-new-ceo-farley-step-up\/5580845002\/\" target=\"_blank\" rel=\"noopener\" data-t-l=\"|inline|intext|n\/a\">Howes: Ford&#8217;s charge to new CEO Farley \u2014 &#8216;step it up&#8217;<\/a><\/p>\n<p class=\"gnt_ar_b_p\"><strong class=\"gnt_ar_b_al\">More:<\/strong><a class=\"gnt_ar_b_a\" href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/ford\/2020\/06\/25\/2021-ford-f-150-reveal\/3258749001\/\" target=\"_blank\" rel=\"noopener\" data-t-l=\"|inline|intext|n\/a\">Ford debuts 14th generation of iconic F-150 pickup<\/a><\/p>\n<p class=\"gnt_ar_b_p\">Credit that in no small part to Farley and ex-manufacturing boss Joe Hinrichs \u2014\u00a0Farley\u2019s chief competitor for the top job before his abrupt departure in February \u2014\u00a0who ran the nuts and bolts of Ford\u2019s marketing, technology\u00a0and production over the last two decades.<\/p>\n<aside class=\"gnt_m gnt_x gnt_x__lbl gnt_x__al\" aria-label=\"advertisement\">\n<div id=\"ad-slot-7103-mi-detroit-C1561-native-article_link-money-autos-features_ford-2\" class=\"gnt_x_sl gnt_x_al\" data-g-r=\"lazy\" data-gl-method=\"lazyLoadX\" data-google-query-id=\"COj2o-Wcr-sCFU7FwAod4qAJcA\"><\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">\u201cI think Farley and Hendrix really led to the march toward\u00a0these new vehicles, and I think they\u2019ve done an excellent job with it,\u201d said\u00a0George Peterson, a veteran industry analyst and president of AutoPacific, who says outgoing CEO Jim Hackett\u2019s strength was high-level corporate strategy. \u201cHackett was a placeholder until Farley or Hinrichs was ready.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">A century after founder Henry Ford\u00a0revolutionized the American automobile with the Model T, Ford is undergoing a historic shift in its lineup, particularly with an eye on the rich U.S. market.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cNorth America is where Ford makes its money,\u201d said Stephanie Brinley, IH\u00a0Markit senior auto analyst. And that\u2019s likely to continue.<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/06\/25\/PDTN\/b4458e9f-11af-4e4c-9e3d-b17f3991b83d-All-new_F-150_25.jpg?width=660&amp;height=495&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/06\/25\/PDTN\/b4458e9f-11af-4e4c-9e3d-b17f3991b83d-All-new_F-150_25.jpg?width=1320&amp;height=990&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"All-new F-150.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"All-new F-150.\" data-c-credit=\"Ford Motor Company\"><\/div>\n<\/figure>\n<h3 class=\"gnt_ar_b_h2\"><strong>Ford F-series<\/strong><\/h3>\n<p class=\"gnt_ar_b_p\">When it comes to making money, the F-series pickup line is Ford\u2019s franchise. From its debut in 1948, the F-series line now spans everything from F-150 light-duty trucks to F-750 super-duty commercial trucks. Together they sold 896,526 units in 2019, far and away the best-selling vehicles in the U.S.<\/p>\n<p class=\"gnt_ar_b_p\">Before joining Ford in 2007\u00a0Farley worked for Toyota Motor Corp. for 20 years, one of the few foreign companies that has taken a lunge at Ford\u2019s pickup dominance. The Toyota Tundra sold 111,673 copies last year.<\/p>\n<p class=\"gnt_ar_b_p\">Credit the F-150\u2019s dominance to relentless change, including the bold decision in 2015\u00a0to make a fully aluminum body, a segment first. Ford\u2019s aluminum investment came with huge risks as competitor Chevy\/GMC put its truck investment into growing the mid-size pickup markets with the Colorado and Canyon models.<\/p>\n<p><a class=\"gnt_em gnt_em_gl gnt_em__el\" href=\"https:\/\/www.detroitnews.com\/picture-gallery\/business\/autos\/2020\/06\/26\/2021-ford-f-150\/3259528001\/\" data-t-l=\"|inlinePhotoGalleryPromo|viewGallery\" aria-label=\"View Gallery - 2021 Ford F-150\" data-g-r=\"nav_mo\" data-g-tn=\"pgcss\" data-g-mtn=\"pg3259528001\" data-g-moh=\"hpgm\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-c-id=\"3259528001\"><img loading=\"lazy\" decoding=\"async\" class=\"gnt_em_gl_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/06\/25\/PDTN\/b4458e9f-11af-4e4c-9e3d-b17f3991b83d-All-new_F-150_25.jpg?crop=8955,5038,x0,y824&amp;width=660&amp;height=372&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/06\/25\/PDTN\/b4458e9f-11af-4e4c-9e3d-b17f3991b83d-All-new_F-150_25.jpg?crop=8955,5038,x0,y824&amp;width=1320&amp;height=744&amp;format=pjpg&amp;auto=webp 2x\" alt=\"\" width=\"660\" height=\"372\" data-g-r=\"lazy\" \/><\/a><\/p>\n<div class=\"gnt_em_gl_i_nt\"><\/div>\n<div class=\"gnt_em_gl_vg\" data-c-tc=\"26\"><\/div>\n<div class=\"gnt_em_t gnt_em_t__hb\" data-c-et=\"2021 Ford F-150\" aria-label=\"The redesigned 2021 Ford  F-150.\"><\/div>\n<p class=\"gnt_ar_b_p\">The aluminum F-150 \u2014\u00a0together with its introduction of new, sippier, turbo-6 cylinder engines \u2014\u00a0was a hit, but the rest of the industry did not follow its aluminum, lightweighting strategy.\u00a0Instead, Ford wound up playing catchup as the mid-size pickup market exploded \u2014\u00a0led by the twin GM products and Toyota Tacoma.<\/p>\n<p class=\"gnt_ar_b_p\">Ford\u2019s Ranger, revived in 2019, has hit the ground running and is now one of the fastest-selling trucks in its segment. Meanwhile, F-series is in the middle of its first major refresh since its aluminum remake.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cThe amount of investment they keep putting into the F-150 is impressive,\u201d AutoPacific\u2019s Peterson said. \u201cThe 2021 model is highly evolved \u2014\u00a0they claim at least 92% of all the part numbers on it are new, even though it doesn\u2019t look any different particularly. They\u2019ve paid a lot of attention to the interior craftsmanship and the interior infotainment systems.\u201d<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/08\/12\/PDTN\/d187020a-d52f-44d5-bcb6-1ad4e2bf2482-Bronco_Sport_Trail_Rig_01.jpg?width=660&amp;height=440&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/08\/12\/PDTN\/d187020a-d52f-44d5-bcb6-1ad4e2bf2482-Bronco_Sport_Trail_Rig_01.jpg?width=1320&amp;height=880&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"The &quot;trail rig&quot; concept version of the the Bronco Sport Badlands has a one-inch lift kit, LED off-road lights mounted to a front nudge bar and a platform roof rack to carry jerry cans and other gear.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The &quot;trail rig&quot; concept version of the the Bronco Sport Badlands has a one-inch lift kit, LED off-road lights mounted to a front nudge bar and a platform roof rack to carry jerry cans and other gear.\" data-c-credit=\"Ford\"><\/div>\n<\/figure>\n<h3 class=\"gnt_ar_b_h2\"><strong>SUVs<\/strong><\/h3>\n<p class=\"gnt_ar_b_p\">Thirty years ago, the Ford Taurus was the best-selling sedan in America. For 2021, the Blue Oval won\u2019t have a sedan in its U.S. lineup as the mid-size Fusion sunsets with the 2020 model year. Iconic Ford names like Focus and Fiesta will continue to sell in foreign markets like Europe.<\/p>\n<p class=\"gnt_ar_b_p\">Pickups aside, SUVs lead the charge in the U.S.<\/p>\n<p class=\"gnt_ar_b_p\">Riding point will be the rugged, Ranger-based Ford Bronco \u2014\u00a0aimed squarely at the Jeep Wrangler. Just as Wrangler has defined Jeep\u2019s hot, SUV-focused lineup, so will the versatile Bronco headline a stable of utes, including the Ford Ecosport, Escape, Bronco Sport, Edge, Explorer\u00a0and Expedition.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cThe breadth and depth of the Bronco line is really, really impressive,\u201d said Peterson, including the addition of the unibody Bronco Sport which \u2014\u00a0unlike the truck-based Bronco \u2014 complements the Escape as a more out-doorsy compact crossover.<\/p>\n<p><a class=\"gnt_em gnt_em_gl gnt_em__el\" href=\"https:\/\/www.detroitnews.com\/picture-gallery\/business\/autos\/ford\/2020\/07\/14\/2021-ford-bronco-and-bronco-sport\/5420132002\/\" data-t-l=\"|inlinePhotoGalleryPromo|viewGallery\" aria-label=\"View Gallery - 2021 Ford Bronco and Bronco Sport\" data-g-r=\"nav_mo\" data-g-tn=\"pgcss\" data-g-mtn=\"pg5420132002\" data-g-moh=\"hpgm\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-c-id=\"5420132002\"><img loading=\"lazy\" decoding=\"async\" class=\"gnt_em_gl_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/07\/11\/PDTN\/4e1be4af-6ccd-434a-a368-66923e45c98b-Antaya__bu_BroncoBrand_07102018.JPG?crop=3751,2110,x782,y1153&amp;width=660&amp;height=372&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/07\/11\/PDTN\/4e1be4af-6ccd-434a-a368-66923e45c98b-Antaya__bu_BroncoBrand_07102018.JPG?crop=3751,2110,x782,y1153&amp;width=1320&amp;height=744&amp;format=pjpg&amp;auto=webp 2x\" alt=\"\" width=\"660\" height=\"372\" data-g-r=\"lazy\" \/><\/a><\/p>\n<div class=\"gnt_em_gl_i_nt\"><\/div>\n<div class=\"gnt_em_gl_vg\" data-c-tc=\"40\"><\/div>\n<div class=\"gnt_em_t\" data-c-et=\"2021 Ford Bronco and Bronco Sport\"><\/div>\n<p class=\"gnt_ar_b_p\">The Explorer was one of the first five-door SUVs way back in 1995, and it remains a class best-seller. But it\u2019s come under increasing assault from Asian competitors with the all-new Kia Telluride, Hyundai Palisade\u00a0and Toyota Highlander.<\/p>\n<p class=\"gnt_ar_b_p\">IHS\u00a0Markit\u2019s Brinley says Ford has reacted by maximizing profits with new premium trims\u00a0and sharing vehicle platforms. New for 2020, for example, the Explorer introduced an ST performance model that turns heads with wicked looks and bigger horsepower.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cFord has been getting more efficient by sharing components across model lines,\u201d she said. \u201cIt\u2019s making a difference in profitability.\u201d<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/02\/20\/PDTN\/ebb86877-b004-4026-8c46-e5162e96c241-White_Navigator_C2.jpg?width=660&amp;height=440&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/02\/20\/PDTN\/ebb86877-b004-4026-8c46-e5162e96c241-White_Navigator_C2.jpg?width=1320&amp;height=880&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"Nicknamed the \u201cbaby Navigator,\u201d Aviator echoes big brother\u2019s sumptuous interior and Bentley-like design cues while also riding on a rear-wheel-drive platform. The Navigator, too, shares its platform with a Ford \u2014\u00a0the F-150 pickup.\" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"Nicknamed the \u201cbaby Navigator,\u201d Aviator echoes big brother\u2019s sumptuous interior and Bentley-like design cues while also riding on a rear-wheel-drive platform. The Navigator, too, shares its platform with a Ford \u2014\u00a0the F-150 pickup.\" data-c-credit=\"Lincoln\"><\/div>\n<\/figure>\n<h3 class=\"gnt_ar_b_h2\"><strong>Lincoln<\/strong><\/h3>\n<p class=\"gnt_ar_b_p\">One example of that sharing is the Explorer-based Aviator SUV. Aviator was the impetus for changing the Explorer\u2019s traditionally front-wheel-drive platform to rear-wheel-drive to complement Lincoln\u2019s re-invention as Ford\u2019s\u00a0premium SUV brand.<\/p>\n<p class=\"gnt_ar_b_p\">Nicknamed the \u201cbaby Navigator,\u201d Aviator echoes big brother\u2019s sumptuous interior and Bentley-like design cues while also riding on a rear-wheel-drive platform. The Navigator, too, shares its platform with a Ford \u2014\u00a0the F-150 pickup.<\/p>\n<p class=\"gnt_ar_b_p\">With blingtastic design and feathery rides, Lincoln has new life as an SUV brand. The Continental and MKZ sedans have joined the Taurus\/Fusion on the scrap heap, and the volume Corsair SUV is just getting market traction.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cThe re-invention of Lincoln is complete,\u201d IHS Markit\u2019s Brinley said. \u201cThe brand knows what it is, and knows what it has to execute in the future.\u201d<\/p>\n<figure class=\"gnt_em gnt_em_img\"><img decoding=\"async\" class=\"gnt_em_img_i\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/07\/20\/PDTN\/3283619f-727a-42a8-9993-8e71352b78c2-Mach-E-1400-APG-selects-5.JPG?width=660&amp;height=440&amp;fit=crop&amp;format=pjpg&amp;auto=webp\" srcset=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/07\/20\/PDTN\/3283619f-727a-42a8-9993-8e71352b78c2-Mach-E-1400-APG-selects-5.JPG?width=1320&amp;height=880&amp;fit=crop&amp;format=pjpg&amp;auto=webp 2x\" alt=\"The Ford Mustang Mach E 1400. \" data-g-r=\"lazy\" \/><\/p>\n<div class=\"gnt_em_img_ccw gnt_em_img_ccw__cap gnt_em_img_ccw__crd\" data-c-caption=\"The Ford Mustang Mach E 1400. \" data-c-credit=\"Courtesy Ford Motor Company\"><\/div>\n<\/figure>\n<h3 class=\"gnt_ar_b_h2\"><strong>Electrics<\/strong><\/h3>\n<p class=\"gnt_ar_b_p\">A passionate environmentalist, Chairman Ford has talked a big game on Ford\u2019s green future. But with little consumer demand for EVs, the company\u2019s product planners have resisted wholesale makeovers like Cadillac\u2019s plan to sell only electric vehicles by 2030.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cNo EV strategy is a good strategy,\u201d said AutoPacific analyst Peterson, whose organization has polled consumers on electrics since 2005. \u201cConsistently, EV consideration (for a new vehicle) has been between 3% to 5%. There is little consumer pull except for Tesla.\u201d<\/p>\n<aside class=\"gnt_em gnt_em_vp__tp gnt_em__el\" aria-label=\"Video - machE_1400-video\">\n<div class=\"gnt_em_vt\" data-c-et=\"machE_1400-video\">Still, governments around the world are demanding a zero-emission shift. Ford\u2019s approach is two-pronged.<\/div>\n<\/aside>\n<p class=\"gnt_ar_b_p\">Taking a page from its icons playbook that has elevated F-series and Bronco, Ford is expanding Mustang as a performance sub-brand that includes a battery-powered Tesla Model Y fighter called the Mustang Mach-E.<\/p>\n<p class=\"gnt_ar_b_p\">Ford hopes the Mach-E will not only rival Tesla in appeal \u2014\u00a0but also familiarize consumers with high-tech electronics essential to future autonomous vehicles.<\/p>\n<aside id=\"gnt_atomsnc\" class=\"gnt_em gnt_em_anc\" data-g-r=\"lazy\" data-gl-method=\"loadAnc\" aria-label=\"Newsletter signup form\"><\/aside>\n<p class=\"gnt_ar_b_p\">On the government compliance front, Ford re-launched the Escape hybrid this year (after a 7-year hiatus) as a practical SUV aimed at the heart of the market\u2019s biggest SUV segment. The company hopes its volume sales will meet government mandates while also satisfying consumer\u2019s core needs of cargo space and fuel efficiency.<\/p>\n<p class=\"gnt_ar_b_p\">Ford\u2019s product shift\u00a0risks backlash if the market returns to sedans \u2014 now almost exclusively the domain of foreign automakers. But with Farley at the wheel, Ford has a car guy with a nose for what Americans covet, observers say.<\/p>\n<p class=\"gnt_ar_b_p\">The CEO-in-waiting, a weekend track warrior, has\u00a0owned a 1966 Mustang and 1965 Ford GT40 race car.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As he takes the helm of Ford Motor Co. in October, CEO-designate Jim Farley will steer the 117-year-old automaker through one of the most profound product shifts in its history. The Blue Oval\u2019s\u00a0F-150 profit-machine continues to steam ahead\u00a0as the best-selling vehicle in America, but Ford is completely revamping its North American lineup to meet changing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/25890"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=25890"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/25890\/revisions"}],"predecessor-version":[{"id":25891,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/25890\/revisions\/25891"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=25890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=25890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=25890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}