{"id":25084,"date":"2020-04-02T10:56:45","date_gmt":"2020-04-02T14:56:45","guid":{"rendered":"http:\/\/henrypayne.com\/?p=25084"},"modified":"2020-04-02T10:56:45","modified_gmt":"2020-04-02T14:56:45","slug":"ford-vehicle-sales-fell-12-5-in-first-quarter-the-worst-of-the-detroit-3","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2020\/04\/ford-vehicle-sales-fell-12-5-in-first-quarter-the-worst-of-the-detroit-3","title":{"rendered":"Ford vehicle sales fell 12.5% in first quarter, the worst of the Detroit 3"},"content":{"rendered":"<p class=\"speakable-p-1 p-text\">Ford Motor Co.&#8217;s sales fell 12.5% in the first three months of the year, the automaker said Thursday,\u00a0following the\u00a0<a href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/2020\/04\/01\/auto-sales-plunge-coronavirus-infects-first-quarter-reports\/5101867002\/\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">dismal results of other carmakers\u00a0<\/a>who reported their numbers the previous day, as the pandemic closes\u00a0dealerships across many parts of the country.<\/p>\n<p class=\"speakable-p-2 p-text\">The sales drop was the largest of the Detroit Three automakers with\u00a0Fiat Chrysler Automobiles down 10% for the quarter and General Motors Co. off 7% as government-mandated\u00a0stay-at-home orders and a souring economy\u00a0slowed buyer traffic to a crawl.<\/p>\n<div id=\"module-position-Smeo_UgwXS8\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/04\/02\/PDTN\/1bf9a9ef-256f-4306-a7ea-635c4404c12e-AP20077667581182.jpg?width=540&amp;height=&amp;fit=bounds&amp;auto=webp\" alt=\"Ford's vehicle sales fell the most of the Detroit automakers, as plants remain closed and more dealerships are forced to lock their doors.\" width=\"540\" data-mycapture-src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/04\/02\/PDTN\/1bf9a9ef-256f-4306-a7ea-635c4404c12e-AP20077667581182.jpg\" data-mycapture-sm-src=\"https:\/\/www.gannett-cdn.com\/presto\/2020\/04\/02\/PDTN\/1bf9a9ef-256f-4306-a7ea-635c4404c12e-AP20077667581182.jpg\" \/>Ford&#8217;s vehicle sales fell the most of the Detroit automakers, as plants remain closed and more dealerships are forced to lock their doors.\u00a0<span class=\"credit\">(Photo: Carlos Osorio, AP)<\/span><\/p>\n<\/div><\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"p-text\">But the Detroit truck wars raged on, with Ford maintaining its crown as best-selling truck brand.<\/p>\n<p class=\"p-text\">Other bright spots included Lincoln and the Mustang, which both gained sales ahead of what is sure to be a harrowing April. With most of the country anticipated to be in lockdown against the coronavirus\u00a0storm, analysts expect\u00a0auto sales to erode by 80%.<\/p>\n<p class=\"p-text\">&#8220;Our Ford team is working around the clock on everything from building healthcare equipment, assisting our dealership network and providing our customers peace of mind through deferred vehicle payments,&#8221;\u00a0said U.S.\u00a0Ford marketing chief Mark LaNeve.<\/p>\n<p class=\"p-text\">Dealer incentives were a big reason that Ford&#8217;s overall pickup sales were off only 5.4% as\u00a0J.D. Power reported that automakers shoveled truckloads of incentives, including no-interest loans,\u00a0to maintain volume in their most profitable segment.<\/p>\n<p class=\"p-text\">Though even the mighty F-series was not immune to COVID-19&#8217;s effects with sales off 13.1%, it maintained its status as America&#8217;s best-selling vehicle\u00a0with\u00a0186,562 units sold. Chevy SIlverado sales were 143,698 while Ram clocked in at 128,805.<\/p>\n<p class=\"p-text\">Overall, GM, FCA, and Ford gained a whopping 11 points in U.S.\u00a0market share thanks to healthy pickup sales.<\/p>\n<p class=\"p-text\">Lincoln sales jump of 6.9% bodes well for Ford\u2019s resurgent luxury brand for when markets return to normal. The gain came in the face of deep luxury sales losses as key premium markets like California and New York shuttered (although they are still permitted to do online sales, unlike Michigan). New York alone accounts for 14% of U.S.\u00a0luxury sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford Motor Co.&#8217;s sales fell 12.5% in the first three months of the year, the automaker said Thursday,\u00a0following the\u00a0dismal results of other carmakers\u00a0who reported their numbers the previous day, as the pandemic closes\u00a0dealerships across many parts of the country. The sales drop was the largest of the Detroit Three automakers with\u00a0Fiat Chrysler Automobiles down 10% [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/25084"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=25084"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/25084\/revisions"}],"predecessor-version":[{"id":25085,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/25084\/revisions\/25085"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=25084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=25084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=25084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}