{"id":24565,"date":"2020-01-02T17:32:28","date_gmt":"2020-01-02T21:32:28","guid":{"rendered":"http:\/\/henrypayne.com\/?p=24565"},"modified":"2020-01-02T17:32:28","modified_gmt":"2020-01-02T21:32:28","slug":"payne-10-vehicles-that-defined-the-decade","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2020\/01\/payne-10-vehicles-that-defined-the-decade","title":{"rendered":"Payne: 10 vehicles that defined the decade"},"content":{"rendered":"<div class=\"longform-body clearfix\">\n<p class=\"speakable-p-1 p-text\">Years from now, historians may rank the past decade as one of the auto industry\u2019s most important.<\/p>\n<p class=\"speakable-p-2 p-text\">The 2010s began with the United States\u00a0crawling out of the worst recession since 1982. SUV sales fizzled as cash-starved consumers opted for cheap cars. Uber and Spotify didn\u2019t exist. Tesla\u2019s lone product, a Lotus-based sports car, was best known for a\u00a0&#8220;Top Gear&#8221; episode showing it running out of juice.<\/p>\n<p class=\"p-text\">But as the economy righted itself, the 21st century\u2019s trends went into hyperdrive: sport-ute mania, digitization, horsepower, regulation, electrification.<\/p>\n<p class=\"p-text\">These 10 vehicles defined the decade.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/55c77644-848c-4a9d-8806-dc742bae3f67-Ford-F150.jpg?crop=4255,2394,x0,y0&amp;width=250&amp;height=141&amp;fit=bounds\" \/><\/p>\n<h3 class=\"presto-h3\">Ford F-150<\/h3>\n<p class=\"p-text\">The more things change, the more things stay the same. Nothing outsold the Ford F-150 in the last decade. Just like the previous three decades. But the pickup\u2019s significance grew beyond sales numbers. With the enormous technological challenges facing automakers, F-150\u2019s outsize profits became key to underwriting Ford Motor Co.\u2019s investment in expensive, unproven autonomous and electric vehicles. The pickup itself became a change agent as turbocharged V-6s displaced V-8s as volume sellers, and lightweight aluminum\u00a0replaced steel construction.<\/p>\n<div id=\"module-position-SX4Scp0lLMg\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/25\/PDTN\/90e37046-90fe-4f92-b998-3ef9244628de-Google_Payne.jpg?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"The \u201cSkynet Marshmallow Bumper Bot\u201d (as the Oatmeal.com website called it) announced Silicon Valley as a mobility leader. Self-driving cars suddenly seemed within reach. Without a steering wheel, the Livonia-built Google car felt like riding in a four-wheel subway car. The pioneering robot plied city streets in San Francisco and Austin for a time before giving way to more practical people-movers like Waymo (Google) minivans, Uber Volvos and Cruise Automation Chevy Bolts.\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">The \u201cSkynet Marshmallow Bumper Bot\u201d (as the Oatmeal.com website called it) announced Silicon Valley as a mobility leader. Self-driving cars suddenly seemed within reach. Without a steering wheel, the Livonia-built Google car felt like riding in a four-wheel subway car. The pioneering robot plied city streets in San Francisco and Austin for a time before giving way to more practical people-movers like Waymo (Google) minivans, Uber Volvos and Cruise Automation Chevy Bolts.<br \/>\n<span class=\"credit\">(Photo: Henry Payne\/The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Google car<\/h3>\n<p class=\"p-text\">The \u201cSkynet Marshmallow Bumper Bot\u201d (as the\u00a0Oatmeal.com website called it) announced Silicon Valley as a mobility leader. Self-driving cars suddenly seemed within reach. Without a steering wheel, the Livonia-built Google car felt like riding in a four-wheel subway car. The pioneering robot plied city streets in San Francisco and Austin for a time before giving way to more practical people-movers like Waymo (Google) minivans, Uber Volvos\u00a0and Cruise Automation Chevy Bolts.<\/p>\n<div id=\"module-position-SX4Scp0s6cA\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/a63ae63f-109d-47e8-9e08-e0e19846a411-VOLT.jpg?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"Chevrolet Volt\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">Chevrolet Volt<br \/>\n<span class=\"credit\">(Photo: John T. Greilick, The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Chevy Volt<\/h3>\n<p class=\"p-text\">Before the battery-powered Chevrolet Bolt EV, there was the 2011 plug-in Volt. It was General Motors Co.&#8217;s\u00a0answer to the Toyota Prius hybrid. With battery range of 50 miles, the Volt could cover most daily commutes \u2014 yet it eased\u00a0range anxiety with a small gas engine that could kick in to get you home. Consumers didn&#8217;t understand\u00a0it, and\u00a0the Volt didn\u2019t survive the decade. The\u00a02012 Cadillac ELR, kind of a Volt-in-a-tux, should have held more promise \u2014 but GM priced it at a nose-bleed $80,000. If Cadillac\u00a0had introduced it for $35,000 (beating the Model 3 to market by five\u00a0years), history might have been different.<\/p>\n<div id=\"module-position-SX4Scp1NSEQ\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/18355aa3-d1d1-49d5-9eae-6ec509758ea7-tesla-model-3.jpg?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"Tesla Model 3\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">Tesla Model 3<br \/>\n<span class=\"credit\">(Photo: Henry Payne, The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Tesla Model 3<\/h3>\n<p class=\"p-text\">Elon Musk introduced the $35,000\u00a0Model 3\u00a0at a 2016 news conference. An affordable alternative to Tesla&#8217;s\u00a0$80,000 Model S sedan that had\u00a0wowed luxury-buyers with its Ludicrous electric acceleration, the Model 3 was an instant sensation.\u00a0Tesla Inc. was deluged by 400,000 pre-orders. In its first full year on the market in 2018, the made-in-USA sedan was the luxury\u00a0market\u2019s best-selling chariot, beating even the Lexus RX350 SUV. More than an EV, the Model 3\u00a0wowed buyers with such technology as\u00a0a giant tablet screen, Autopilot driving\u00a0and over-the-air software updates. Manufacturing consultant Sandy Munro\u00a0<a href=\"https:\/\/www.detroitnews.com\/story\/opinion\/columnists\/henry-payne\/2019\/02\/04\/tesla-duality-vexes-hot-selling-brand\/2730714002\/\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">declared its electronics<\/a>\u00a0\u201cgenerations beyond what any other manufacturer is doing,\u201d\u00a0and the\u00a0industry mobilized to catch up.<\/p>\n<div id=\"module-position-SX4Scp0jjtc\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/0b695558-365e-432e-b778-7dd3518db882-rav4_fr.JPG?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"The 2018 RAV4 Adventure model\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">The 2018 RAV4 Adventure model<br \/>\n<span class=\"credit\">(Photo: Henry Payne, The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Toyota RAV4<\/h3>\n<p class=\"p-text\">No one could catch the RAV4 compact SUV, which became the best-selling non-pickup in America \u2014 dethroning perennial-champ Toyota Camry. In so doing, the RAV4 became the first SUV to reign at No. 1. Not only did the RAV4 displace Camry, it also\u00a0<a href=\"https:\/\/www.thetruthaboutcars.com\/2019\/12\/the-toyota-rav4-hybrid-is-now-by-far-toyotas-best-selling-hybrid-in-america-easily-outselling-the-prius-in-2019\/\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">felled cousin Prius as the best-selling hybrid<\/a>\u00a0in America as battery technology moved to mainstream vehicles.<\/p>\n<div id=\"module-position-SX4Scp3OgnI\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/03fc9bda-5d6a-4d19-a8f2-dcce05b717ad-jeep-wrangler.jpg?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"Jeep Wrangler\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">Jeep Wrangler<br \/>\n<span class=\"credit\">(Photo: Henry Payne, The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Jeep Wrangler<\/h3>\n<p class=\"p-text\">If the RAV4 was the undisputed best-seller, then Jeep was the king of utes. The World War II-inspired Wrangler had long headlined the off-road niche brand, but all that changed with the Fiat-Chrysler merger of 2009. Call it Fiat-Jeep. Visionary execs Sergio Marchionne and Mike Manley saw the Jeep&#8217;s potential\u00a0as a global brand on a planet embracing all things SUV. More capable, comfortable\u00a0and high-tech, the 2018 Wrangler\u00a0doubled its sales. Jeep sales overall? Tripled since 2010 to nearly a million units a year.<\/p>\n<div id=\"module-position-SX4Scp3OoAk\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/c4725b13-86d4-4177-a7c9-008ca63e5f7b-hellcat.JPG?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"Dodge Challenger Hellcat performs a burnout\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">Dodge Challenger Hellcat performs a burnout<br \/>\n<span class=\"credit\">(Photo: Max Ortiz, The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Dodge Charger Hellcat<\/h3>\n<p class=\"p-text\">While the Detroit Three ditched poor-selling car lines, one sedan defied gravity. The Charger proved the power of bold marketing. President Tim Kuniskis and his merry band of elves took an aging chassis, injected it with unheard-of horsepower\u00a0and called it the Hellcat (along with sister coupe Challenger). The Hellcat showcased how modern electronics have benefited not just\u00a0infotainment systems,\u00a0but the ability of family sedans to safely put 707 horses to the road.<\/p>\n<div id=\"module-position-SX4Scp2Y7yI\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/60d81e88-d279-4e8f-8b7c-32003c6c5e8d-Ford-GT.jpg?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"Ford GT\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">Ford GT<br \/>\n<span class=\"credit\">(Photo: Todd McInturf, The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Ford GT<\/h3>\n<p class=\"p-text\">Fifty years after the legendary Ford GT40 won LeMans, the GT celebrated by winning the storied 24-hour race again. The 2016 GT is a state-of-the-art, carbon-fiber weapon. It demonstrated the important role motor racing plays in the industry. Nearly every major brand now races, from the exotic Cadillac IMSA prototype to the common Mazda Miata. Popular culture embraced Ford&#8217;s achievement, too, as\u00a0\u201cFord v Ferrari\u201d \u2014 a movie chronicling the 1966 GT40&#8217;s success \u2014 became a Hollywood blockbuster.<\/p>\n<div id=\"module-position-SX4Scp2f7yE\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/964ec82d-c4ed-447b-82f9-19dc9b64e23c-mustang_fr-yellow.JPG?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"2018 Ford Mustang\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">2018 Ford Mustang<br \/>\n<span class=\"credit\">(Photo: Henry Payne, The Detroit News)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Ford Mustang<\/h3>\n<p class=\"p-text\">The Mustang was birthed alongside the GT40 in the 1960s, becoming a symbol of Dearborn\u2019s commitment to affordable performance. Ford observed its 50th anniversary in 2015 by taking the pony to new heights. With its daring redesign, the &#8216;Stang went global with sales in 146 countries. The muscle car took back its sales crown from the Chevy Camaro, then looked toward\u00a0the next half-century by expanding as a sub-brand with its\u00a0first electric SUV \u2014 the Mustang Mach-E.<\/p>\n<div id=\"module-position-SX4Scp3WCA0\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img decoding=\"async\" class=\"image-selector\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/12\/24\/PDTN\/2fe4c6a6-56de-4b42-bd21-1b18145a590a-vw-gplf.jpg?width=2352&amp;height=1764&amp;fit=bounds&amp;auto=webp\" alt=\"Volkswagen Golf\" width=\"400\" data-wide-src=\"\" \/><\/p>\n<p class=\"longform-inline-photo-caption\">Volkswagen Golf<br \/>\n<span class=\"credit\">(Photo: Stan Honda, AFP\/Getty Images)<\/span><\/p>\n<div class=\"longform-img-spacer\"><\/div>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h3 class=\"presto-h3\">Volkswagen Golf<\/h3>\n<p class=\"p-text\">Diesel-engine tech, which began the 2010s as the globe\u2019s answer to fuel efficiency, became a pariah. Cars like the Golf were found in 2015 to\u00a0have systems that cheated on\u00a0emissions tests in order to circumvent regulations. The so-call Dieselgate scandal inspired a historic transformation of the world\u2019s largest automaker from a diesel-focused company to an electric-vehicle\u00a0evangelist. Governments forced VW\u00a0to build a national battery supercharger network as penance for its\u00a0sins \u2014 and to power politicians\u2019\u00a0pet drivetrain,\u00a0electric motors. As the 2020s dawn, however, buyers of trucks and commercial vehicles still prefer the advantages of diesel range and infrastructure. Will EVs conquer the passenger car frontier? The next decade will tell the tale.<\/p>\n<p id=\"article-body-p-last\" class=\"p-text p-text-last\"><em>Henry Payne is auto critic for The Detroit News. Find him at hpayne@detroitnews.com or Twitter @HenryEPayne.<\/em><\/p>\n<\/div>\n<section id=\"module-position-SX4Scpzc7zQ\" class=\"longformstorybottom-bucket longform-poster-ad-module longform-longform-poster-ad-module\">\n<div class=\"longform-poster-ad-bottom\"><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Years from now, historians may rank the past decade as one of the auto industry\u2019s most important. The 2010s began with the United States\u00a0crawling out of the worst recession since 1982. SUV sales fizzled as cash-starved consumers opted for cheap cars. Uber and Spotify didn\u2019t exist. Tesla\u2019s lone product, a Lotus-based sports car, was best [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,87],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/24565"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=24565"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/24565\/revisions"}],"predecessor-version":[{"id":24566,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/24565\/revisions\/24566"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=24565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=24565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=24565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}