{"id":24389,"date":"2019-11-19T14:32:19","date_gmt":"2019-11-19T18:32:19","guid":{"rendered":"http:\/\/henrypayne.com\/?p=24389"},"modified":"2019-11-19T14:32:19","modified_gmt":"2019-11-19T18:32:19","slug":"fords-new-battery-powered-mustang-mach-e-challenges-tesla","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2019\/11\/fords-new-battery-powered-mustang-mach-e-challenges-tesla","title":{"rendered":"Ford&#8217;s new battery-powered Mustang Mach-E challenges Tesla"},"content":{"rendered":"<p><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/10\/31\/PDTN\/b5620e39-b981-4086-a757-0e6085cc59c3-2019-1029-mo-FordElectric634.JPG?width=520&amp;height=390&amp;fit=bounds&amp;auto=webp\" alt=\"Ford's first fully electric SUV, the Mustang Mach-E, premiered Sunday night.\" \/><\/p>\n<\/div><p class=\"speakable-p-1 p-text\"><em>Los Angeles<\/em>\u00a0\u2014 Tesla CEO Elon Musk has long patterned his company after the Ford Motor Co. If the Model T introduced the 20th century to affordable personal transportation, then Tesla\u2019s similarly named Model 3 is bringing electrification to the 21st.<\/p>\n<p class=\"speakable-p-2 p-text\">So it\u2019s only fitting that Ford is introducing a competitor against the Silicon Valley upstart.<\/p>\n<p class=\"p-text\">The 2021\u00a0Ford Mustang Mach-E electric SUV is Detroit\u2019s most direct answer to Tesla\u2019s pioneering Model 3 electric compact sedan and forthcoming 2021 Model Y crossover twin. By challenging\u00a0the Model Y from footprint, to performance specs, to online ordering strategy, Ford is daring buyers to compare the two \u2014 and then assess whether the Tesla is a match for the Blue Oval\u2019s superior dealer network and manufacturing quality.<\/p>\n<div id=\"module-position-SQlN5nJV9kE\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/10\/31\/PDTN\/17c8d880-33a0-4738-b9bb-035eb20d67e9-2019-1029-mo-FordElectric704.JPG?width=540&amp;height=&amp;fit=bounds&amp;auto=webp\" alt=\"The Ford Mustang Mach-E is the first new vehicle launched under CEO Jim Hackett\u2019s tenure that was directly influenced by the CEO, and is considered the cornerstone of Ford\u2019s new push into electrification.\" width=\"540\" data-mycapture-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/10\/31\/PDTN\/17c8d880-33a0-4738-b9bb-035eb20d67e9-2019-1029-mo-FordElectric704.JPG\" data-mycapture-sm-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/10\/31\/PDTN\/17c8d880-33a0-4738-b9bb-035eb20d67e9-2019-1029-mo-FordElectric704.JPG\" \/><span class=\"mycapture-btn-wrap\"><span class=\"mycapture-non-priority-horizontal-image mycapture-btn-with-text js-mycapture-btn js-mycapture-photo-asset\">Buy Photo<\/span><\/span>The Ford Mustang Mach-E is the first new vehicle launched under CEO Jim Hackett\u2019s tenure that was directly influenced by the CEO, and is considered the cornerstone of Ford\u2019s new push into electrification.\u00a0<span class=\"credit\">(Photo: Max Ortiz, The Detroit News)<\/span><\/p>\n<\/div><\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"p-text\">The Mustang Mach-E is a testament to how Tesla has disrupted the auto industry. Once regarded as rolling roadblocks piloted by tree-huggers, EVs were reinvented by Tesla as the cool car on the block. With seatback-flattening acceleration, sleek looks and sci-fi technology, Tesla\u2019s $70,000 Model S became one of the world\u2019s most coveted performance sedans. The $40,000\u00a0Model 3 expanded the appeal.<\/p>\n<p class=\"p-text\">Ford Chairman Bill Ford wants a piece of that action.<\/p>\n<p class=\"p-text\"><strong>\u25baMORE<\/strong>:\u00a0<a href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/ford\/2019\/11\/18\/ford-premieres-electric-mustang-mach-e\/4021706002\/\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">Ford takes the wraps off the $45,000 Mustang Mach-E electric SUV<\/a><\/p>\n<p class=\"p-text\"><strong>\u25baMORE:\u00a0<\/strong><a href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/ford\/2019\/11\/18\/10-cool-things-ford-mustang-mach-e\/4214764002\/\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">10 cool things about the Ford Mustang Mach-E<\/a><\/p>\n<p class=\"p-text\">It\u2019s fair to say this is\u00a0personal \u2013 not just because Bill Ford wants his great-grandfather\u2019s brand to remain relevant in a new century, but because he shares Tesla CEO Elon Musk&#8217;s vision: that the planet is in crisis\u00a0and EVs can help save it.<\/p>\n<p class=\"p-text\">Approved by Chairman Ford himself, Ford\u2019s new EV is adorned with the company\u2019s most valuable performance badge, Mustang. Spending that name-equity on a battery-powered EV is an acknowledgement that it must have sex appeal.<\/p>\n<p class=\"p-text\">The Mustang Mach-E closely follows the Tesla game plan.<\/p>\n<div id=\"module-position-SQlN5nIR3h0\" class=\"story-asset gallery-asset\">\n<div class=\"card-film inactive\"><\/div>\n<div class=\"sidebar-gallery-btn active\"><\/div>\n<div class=\"companion-story-gallery js-llc companion-story-gallery1\" data-name=\"compStoryGallery\">\n<div class=\"companion-galleries embedded_story hasendslate galleries\" data-gallery-id=\"3171909002\" data-title=\"Tesla debuts Model Y crossover\" data-seo-title=\"Tesla debuts Model Y crossover\" data-ssts=\"business\/autos\" data-cst=\"money\/autos\" data-published-date=\"2019-03-15T10:38:29.803Z\" data-gal-pageurl=\"https:\/\/www.detroitnews.com\/picture-gallery\/business\/autos\/2019\/03\/15\/tesla-debuts-model-y-crossover\/3171909002\/\">\n<div class=\"viewport gallery-viewport\">\n<div class=\"slide gallery-viewport-slide  active\">\n<div class=\"gallery-photo-border\"><img decoding=\"async\" class=\"gallery-photo  gallery-photo-first\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/03\/15\/PDTN\/e64b2f6f-8ee4-4aa5-9859-4dfc334e04f3-AP19074148324900.jpg?width=520&amp;height=390&amp;fit=bounds&amp;auto=webp\" alt=\"The Tesla Model Y is unveiled at Tesla's design studio in Hawthorne, Calif. Thursday, March 14, 2019.\" data-mycapture-src=\"\" data-mycapture-sm-src=\"\" data-large-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/03\/15\/PDTN\/e64b2f6f-8ee4-4aa5-9859-4dfc334e04f3-AP19074148324900.jpg?width=1920&amp;height=1440&amp;fit=bounds&amp;auto=webp\" data-id=\"\" \/><\/p>\n<div class=\"buy-photo-btn\"><\/div>\n<div class=\"gallery-viewport-meta meta\">\n<p class=\"p-text\">The Mach-E, which starts at $44,995 including\u00a0destination fee,\u00a0can be ordered immediately online\u00a0with a $500 deposit. Similarly, the Tesla Model 3 could be reserved for $1,000 when it was introduced in 2016. The\u00a0Model Y down payment is $2,500.<\/p>\n<p class=\"p-text\">Like those\u00a0Teslas, the Mach-E\u2019s simple dash will be dominated by a big touch-screen. Both the Mach-E and Model Y are\u00a0rear-wheel drive biased for better handling \u2014that&#8217;s rare among SUVs, much less EVs.\u00a0Both come with all-wheel drive variants and performance models. Both feature panoramic glass roofs.<\/p>\n<p class=\"p-text\">And both have short- and long-range battery options of about 230 and 300 miles with pricing starting at $40,200 for a standard-range\u00a0rear-drive Model Y and about $45,000 for a standard rear-drive\u00a0Mach-E. The huge lithium-ion batteries are stored in the basements of their &#8220;skateboard&#8221; platforms, allowing for increased cabin space and \u201cfrunk\u201d storage under the hood.<\/p>\n<p class=\"p-text\">Their big-hipped, coupe-like silhouettes will be hard to distinguish, but they will differ dramatically coming and going: The\u00a0Mach-E adopts Mustang\u2019s pouty grille and tri-bar tail lights. Teslas once featured a faux plastic grille like the Mach-E, but abandoned it for a blank face to emphasize that its battery pack doesn\u2019t require a grille.<\/p>\n<p class=\"p-text\">And the Mach-E is keen to include features Tesla buyers have found wanting: Apple CarPlay and Android Auto connectivity, Sirius XM radio, an instrument display behind the steering wheel, and multiple wheel choices.<\/p>\n<p class=\"p-text\">Most significantly, Ford hopes the Mach-E will benefit from Ford\u2019s inherent advantages \u2014 primarily, its dealer network.<\/p>\n<div id=\"module-position-SQlN5nJKVGk\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/03\/15\/PDTN\/985ecb9e-ee04-4a31-814e-9692e70881f4-Model_Y_Front_34_Blue.jpg?crop=2490,1105,x683,y614&amp;width=540&amp;height=&amp;fit=bounds&amp;auto=webp\" alt=\"Separated at birth: The Tesla Model Y is like the Model sedan - only taller and with a hatchback.\" width=\"540\" data-mycapture-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/03\/15\/PDTN\/985ecb9e-ee04-4a31-814e-9692e70881f4-Model_Y_Front_34_Blue.jpg?crop=2490,1105,x683,y614\" data-mycapture-sm-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/03\/15\/PDTN\/985ecb9e-ee04-4a31-814e-9692e70881f4-Model_Y_Front_34_Blue.jpg?crop=2490,1105,x683,y614\" \/>Separated at birth: The Tesla Model Y is like the Model sedan &#8211; only taller and with a hatchback.\u00a0<span class=\"credit\">(Photo: Tesla)<\/span><\/p>\n<\/div><\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"p-text\">Tesla has tried to reinvent the dealership model with its own company stores. But it has run\u00a0into roadblocks in states like Michigan where legislatures have enforced dealer-supported franchise laws. Ford will sell the Mach-E through its nationwide 3,020-dealer network. Where Tesla has struggled to service cars in states where sales are banned, Mach-E service will be as close as the nearest Ford dealer.<\/p>\n<p class=\"p-text\">\u201cWe think this combination of digital (technology) plus our dealers&#8217; hands-on &#8230; is a big advantage for us,\u201d said Ted Cannis, Ford\u2019s global chief of electrification.<\/p>\n<p class=\"p-text\">Ford production is backed a century in the business. Tesla production has been plagued by bugs, and its Bay Area factory has struggled to keep up with popular demand.<\/p>\n<p class=\"p-text\">But the Mexican-made Mach-E will face brand challenges of its own.<\/p>\n<p class=\"p-text\">Ford has never used the Mustang badge to sell anything but gas-engine sport coupes. The company hopes to translate Mustang\u2019s success as the world\u2019s No. 1-selling sports car to a battery-powered sport utility.<\/p>\n<p class=\"p-text\">Made-in-America Tesla has become synonymous with EVs much like Toyota\u2019s Prius dominated hybrid sales. While automakers including Ford \u2014 with ill-fated badges like Ford\u00a0C- Max and Fusion Hybrid \u2014 tried to replicate Toyota\u2019s success, buyers just wanted the Prius.<\/p>\n<p class=\"p-text\">Jaguar\u00a0has tried to match Tesla\u2019s top-of-the-line Model S by leveraging its own historied name to make a sleek electric\u00a0SUV. The Jaguar i-Pace has received rave reviews from the automotive press, and the company has emphasized its robust dealer network and superior reliability. No matter. The Model S outsells the i-Pace 8-to-1.<\/p>\n<p class=\"p-text\">Tesla&#8217;s ace-in-the-hole has been a proprietary web\u00a0of superchargers that no other automaker can match. Ford hopes to counter that with its\u00a0FordPass Charging Network, which brings together America&#8217;s patchwork of 12,500 non-Tesla stations under one recharging app.<\/p>\n<p class=\"p-text\">The Mach-E and i-Pace represent refreshing attempts to create exciting performance-EVs\u00a0instead of tired electric mules intended to meet government fuel-efficiency mandates. In fact, Ford has been unusually candid about its past government-compliance strategy (including initial drafts of the Mach-E program, intended to be more like a Ford Focus).<\/p>\n<p class=\"p-text\">\u201cThe design team was invigorated after working on a compliance play for two years,\u201d said Ford EV brand director Jason Castriota. \u201cMustang is our sexiest, most inspired product. Why Mustang? Because we own it \u2013 there can be only one Mustang.\u201d<\/p>\n<p class=\"p-text\">When the Tesla Model 3 debuted in 2016, thousands put down deposits to buy it. Ford hopes history repeats itself with the Mach-E.<\/p>\n<h3 class=\"presto-h3\">2021\u00a0Ford Mustang Mach E<\/h3>\n<p class=\"p-text\">Vehicle type: Rear- or all-wheel drive, 5-passenger SUV<\/p>\n<p class=\"p-text\">Price: Select $44,995, including $1,100 destination charge;\u00a0Premium $51,700; First Edition $61,000; California Route 1 $53,500; GT $61,600<\/p>\n<p class=\"p-text\">First model available: Standard-range RWD Premium, fall 2020<\/p>\n<p class=\"p-text\">Power: 255 horsepower, 306-pound-feet\u00a0torque (RWD standard-range battery); 255 horsepower, 417 pound-feet\u00a0torque (AWD, standard-range battery); 282 horsepower, 306 pound-feet\u00a0torque (RWD extended-range battery);\u00a0332 horsepower, 417 pound-feet torque (AWD extended-range);\u00a0459 horsepower, 612 pound-feet of torque (AWD GT)<\/p>\n<p class=\"p-text\">Transmission: Single-speed automatic<\/p>\n<p class=\"p-text\">Performance: 0-60 mph target, mid-5 to mid-6 seconds (RWD to AWD); mid-3 seconds (AWD GT)<\/p>\n<p class=\"p-text\">Range: 210-300 miles<\/p>\n<p class=\"p-text\">Rear cargo room (seats down): 59.6 cubic feet<\/p>\n<p class=\"p-text\">Charging: Up to 150-kW with 400-volt system<\/p>\n<h3 class=\"presto-h3\">2021\u00a0Tesla Model Y<\/h3>\n<p class=\"p-text\">Vehicle type: Rear- or all-wheel drive, 5- or 7-passenger SUV<\/p>\n<p class=\"p-text\">Price: Base $40,020, including $1,020 destination charge<\/p>\n<p class=\"p-text\">First model available: $48,000 long-range RWD, fall 2020<\/p>\n<p class=\"p-text\">Powerplant: Lithium-ion battery pack (kWh NA) mated to electric motor(s)<\/p>\n<p class=\"p-text\">Power: 283 horsepower, 307-pound-feet\u00a0torque (RWD standard-and-long-range battery); 412 horsepower, 376 pound-feet\u00a0torque (AWD, long-range battery); 473, 471\u00a0pound-feet\u00a0torque (AWD Performance model)<\/p>\n<p class=\"p-text\">Transmission: Single-speed automatic<\/p>\n<p class=\"p-text\">Performance: 0-60 mph est, 4.8-5.5 seconds (RWD to AWD long-range battery); 3.5 seconds (AWD Performance model)<\/p>\n<p class=\"p-text\">Range: 230-325 miles<\/p>\n<p class=\"p-text\">Rear cargo room (seats down): 66 cubic feet<\/p>\n<p class=\"p-text\">Charging: Up to 150-kW with 400-volt system<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles\u00a0\u2014 Tesla CEO Elon Musk has long patterned his company after the Ford Motor Co. If the Model T introduced the 20th century to affordable personal transportation, then Tesla\u2019s similarly named Model 3 is bringing electrification to the 21st. So it\u2019s only fitting that Ford is introducing a competitor against the Silicon Valley upstart. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,87],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/24389"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=24389"}],"version-history":[{"count":1,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/24389\/revisions"}],"predecessor-version":[{"id":24390,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/24389\/revisions\/24390"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=24389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=24389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=24389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}