{"id":23759,"date":"2019-05-13T09:10:41","date_gmt":"2019-05-13T13:10:41","guid":{"rendered":"http:\/\/henrypayne.com\/?p=23759"},"modified":"2019-05-13T09:10:41","modified_gmt":"2019-05-13T13:10:41","slug":"payne-camaro-facial-hopes-to-jump-start-chevys-mojo","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2019\/05\/payne-camaro-facial-hopes-to-jump-start-chevys-mojo","title":{"rendered":"Payne: Camaro facial hopes to jump-start Chevy&#8217;s mojo"},"content":{"rendered":"<p><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/05\/06\/PDTN\/1db5d034-7cc8-4e36-a551-35f9e3191a86-2020-Chevrolet-CamaroSS-001.jpg?crop=1818,1061,x589,y324&amp;width=540&amp;height=&amp;fit=bounds&amp;auto=webp\" alt=\"The 2020 Camaro SS, with its reworked front fascia, instantly received praise from motorhead magazines and Camaro forums alike. \" \/><\/p>\n<\/div><div id=\"module-position-RxtLD9VzpHQ\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\">The 2020 Camaro SS, with its reworked front fascia, instantly received praise from motorhead magazines and Camaro forums alike.\u00a0\u00a0<span class=\"credit\">(Photo: Chevrolet)<\/span><\/p>\n<\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"speakable-p-1 p-text\">Camaro did an about-face this month as Chevrolet&#8217;s iconic muscle car struggles to regain its sales mojo.<\/p>\n<p class=\"speakable-p-2 p-text\">The face in question was the 2019 Camaro. It debuted last April to a collective \u201cWhuh?\u201d from its fan base \u2014\u00a0the latest stumble\u00a0in the rollout of Chevy\u2019s Holy Trinity: Camaro, Silverado\u00a0and Corvette.<\/p>\n<p class=\"p-text\">Despite applause for Chevy\u2019s engineering, General Motors Co.&#8217;s volume\u00a0brand\u00a0has received lukewarm reviews for its all-new Silverado pickup, and the long-anticipated mid-engine \u2018Vette has repeatedly been delayed. Analysts say the miscues are unrelated, but getting each vehicle right is key to the brand\u2019s long-term\u00a0health.<\/p>\n<div id=\"module-position-RxtLD9VSfqQ\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/05\/06\/PDTN\/a0f60585-c3ef-4563-bb39-11506a837872-2019-Chevrolet-CamaroSS-004.jpg?crop=4232,2059,x726,y134&amp;width=540&amp;height=&amp;fit=bounds&amp;auto=webp\" alt=\"The 2019 Camaro SS was faulted for its front-end looks, a too-conservative styling update and poor visibility.\" width=\"540\" data-mycapture-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/05\/06\/PDTN\/a0f60585-c3ef-4563-bb39-11506a837872-2019-Chevrolet-CamaroSS-004.jpg\" data-mycapture-sm-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/05\/06\/PDTN\/a0f60585-c3ef-4563-bb39-11506a837872-2019-Chevrolet-CamaroSS-004.jpg?width=500&amp;height=215\" \/>The 2019 Camaro SS was faulted for its front-end looks, a too-conservative styling update and poor visibility.\u00a0<span class=\"credit\">(Photo: Chevrolet)<\/span><\/p>\n<\/div><\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"p-text\">The signature, V-8-powered SS was unveiled last year with an oddly placed bow tie badge \u2014\u00a0and a gaping, black maw of a grille that came to represent the black hole that swallowed Camaro sales.<\/p>\n<p class=\"p-text\">After dominating U.S. muscle car sales from 2009-14, the \u2018Maro slipped behind the redesigned Ford Mustang, and then \u2014\u00a0<a href=\"https:\/\/www.motorauthority.com\/news\/1106607_6th-gen-camaro-overtakes-mustang-in-monthly-sales-for-first-time\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">for the first time in 2018<\/a>\u00a0\u2014\u00a0fell to No. 3 in the pony car race behind both the Mustang and Dodge Challenger.<\/p>\n<p class=\"p-text\">While the Camaro has garnered raves as the segment\u2019s best driver\u2019s car \u2014\u00a0consistently dominating comparison tests by the performance press and even being compared to luxe icons like the BMW M3 \u2014\u00a0it hasn\u2019t made hearts beat like the Ford and Hellcat-infused Dodge.<\/p>\n<p class=\"p-text\">Rather, the Camaro was faulted for a\u00a0too-conservative styling update and an ergonomically challenged interior with the outward visibility of a World War II\u00a0pillbox.<\/p>\n<div id=\"module-position-RxtLD9Ue1a0\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><div align=\"left\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/05\/08\/PDTN\/95ce0d8a-051c-4210-a217-35419defb6cd-2019-Camaro-SSA.JPG?crop=1249,753,x128,y40&amp;width=540&amp;height=&amp;fit=bounds&amp;auto=webp\" alt=\"2019 Camaro SS front fascia featured a \u201cflowtie\u201d open bowtie grille emblem and aero-enhancing air curtains.\" width=\"540\" data-mycapture-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/05\/08\/PDTN\/95ce0d8a-051c-4210-a217-35419defb6cd-2019-Camaro-SSA.JPG\" data-mycapture-sm-src=\"https:\/\/www.gannett-cdn.com\/presto\/2019\/05\/08\/PDTN\/95ce0d8a-051c-4210-a217-35419defb6cd-2019-Camaro-SSA.JPG?width=500&amp;height=287\" \/>2019 Camaro SS front fascia featured a \u201cflowtie\u201d open bowtie grille emblem and aero-enhancing air curtains.\u00a0<span class=\"credit\">(Photo: Lisa Linke, General Motors)<\/span><\/p>\n<\/div><\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"p-text\">The 2019 Silverado suffered similar complaints even as it set a new standard for chassis engineering that saved 450 pounds and defied the industry trend toward\u00a0expensive aluminum construction with a crafty, mixed metals architecture. Yet the model\u2019s uninspired styling \u2014\u00a0not un-coincidentally following Camaro design cues \u2014\u00a0and ho-hum interior contrasted with hosannas for Ram\u2019s stylish new 1500 pickup.<\/p>\n<p class=\"p-text\">The Silverado Heavy Duty introduction\u00a0<a href=\"https:\/\/jalopnik.com\/emergency-photoshoppers-are-rushing-in-to-fix-the-chevy-1830914287\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">also created controversy<\/a>\u00a0as its polarizing face became an internet meme.<\/p>\n<p class=\"p-text\">Ram has been closing the gap to\u00a0<a href=\"http:\/\/gmauthority.com\/blog\/2019\/04\/ram-continues-to-eat-at-chevrolet-silverado-sales\/\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">Silverado sales over the last two years<\/a>\u00a0(market leader Ford F-series has held steady at No. 1) and then \u2014\u00a0as its new 1500 garnered baubles like North American Truck of the Year \u2014\u00a0surpassed the Chevy in the first quarter of this year:\u00a0120,026 to 114,313 units sold.<\/p>\n<p class=\"p-text\">\u201cGM has consistently made good drivetrains and their engineering has been very good,\u201d says veteran Kelley Blue Book auto analyst Karl Brauer. \u201cBut it\u2019s the art more than the science where they struggle.\u201d<\/p>\n<p class=\"p-text\">Team Camaro has not taken the styling criticism lightly: \u201cCustomers spoke, and we listened,\u201d said Chevy marketing guru Steve Majoros.<\/p>\n<p class=\"p-text\">The brand showed a redesigned\u00a0<a href=\"https:\/\/media.chevrolet.com\/media\/us\/en\/chevrolet\/home.detail.html\/content\/Pages\/news\/us\/en\/2018\/oct\/sema\/1016-camaro-shock.html\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">SS \u201cShock\u201d concept at SEMA<\/a>\u00a0last fall. That mug debuted on the new 2020 model last week and instantly received praise from motorhead magazines and Camaro forums alike.<\/p>\n<p class=\"p-text\">The SS returns the bow-tie emblem to its familiar place in the upper grille and breaks up the black hole with a body-color bar between the upper and lower grilles.<\/p>\n<p class=\"p-text\">\u201cIt&#8217;s great news, the new front end looks so much better,\u201d came a typical comment from the Camaro6.com forum (Camaro is in its sixth generation). \u201cMy biggest gripes with the 2019 Camaro are now gone.\u201d<\/p>\n<p class=\"p-text\">Fans certainly have had little to gripe about in performance. The Camaro has been a class leader in handling, power\u00a0and performance models. Its 650-horse, V-8 powered ZL1 1LE is a track beast, with a lap time\u00a0around\u00a0<a href=\"https:\/\/www.caranddriver.com\/features\/a15083050\/chevrolet-camaro-zl1-1le-at-lightning-lap-2017-feature\/\" target=\"_blank\" rel=\"noopener\" data-track-label=\"inline|intext|n\/a\">Car and Driver\u2019s Lightning Lap<\/a>competition a full 6 seconds quicker than Mustang\u2019s GT350. Camaro also has been first to market with an affordable, 4-cylinder, 1LE performance package (Mustang follows this year with a competitive turbo-4 variant).<\/p>\n<p class=\"p-text\">For 2020, Camaro continues that progress by taking the LT1 trim for its V-6 and Turbo-4 models and stuffing it with a 455-horsepower V-8, instantly making it the most affordable 8-holer in the Camaro lineup at $34,9951 \u2014\u00a0$3,000 less than the SS.<\/p>\n<p class=\"p-text\">\u201cThe new Camaro LT1 is a great choice for those seeking a pure V-8 performance experience,\u201d says Majoros.<\/p>\n<p class=\"p-text\">The V-6-powered model also gets new gears\u00a0with GM\u2019s quick-shifting, 10-speed transmission heretofore reserved for the V-8. When the \u201820 muscle car hits dealers this fall, customers will find additional upgrades including a Rally Green color and 20-inch, forged aluminum wheels available on LT, LT1 and SS models.<\/p>\n<p class=\"p-text\">Chevy hopes the changes will help Camaro turn the corner on sales. Chevy\u2019s coupe makes up 21% of U.S. muscle market share, compared to Challenger\u2019s 23%\u00a0and Mustang\u2019s 29%.<\/p>\n<p class=\"p-text\">The bow-tie brand\u2019s biggest gamble comes later this year when the mid-engine Corvette is unveiled in production and race trims. The so-called C8 will be the first Corvette to sport the engine behind the driver, and anticipation has been off the charts even as the super-car has been delayed.<\/p>\n<p class=\"p-text\">That passion, says KBB analyst Brauer, is what has been what\u2019s lacking in Camaro and Silverado \u2014\u00a0and bodes well for the Corvette, which features Ferrari-like lines and a range of high-performance mills reportedly mated to a Porsche-like dual-clutch transmission.<\/p>\n<p class=\"p-text\">\u201cThese days you have to make a comprehensively good car,\u201d says Brauer. \u201cIt\u2019s not enough just to\u00a0be well-engineered. It also has to sir passion.\u201d<\/p>\n<p class=\"p-text\">Chevy has paraded the thinly camouflaged car before crowds in New York\u2019s Times Square and at the National Corvette Museum in Kentucky. Look for its fresh face on July 18.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2020 Camaro SS, with its reworked front fascia, instantly received praise from motorhead magazines and Camaro forums alike.\u00a0\u00a0(Photo: Chevrolet) Camaro did an about-face this month as Chevrolet&#8217;s iconic muscle car struggles to regain its sales mojo. The face in question was the 2019 Camaro. It debuted last April to a collective \u201cWhuh?\u201d from its [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/23759"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=23759"}],"version-history":[{"count":0,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/23759\/revisions"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=23759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=23759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=23759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}