{"id":14888,"date":"2014-05-29T07:36:53","date_gmt":"2014-05-29T11:36:53","guid":{"rendered":"http:\/\/henrypayne.com\/?p=14888"},"modified":"2014-05-29T07:36:53","modified_gmt":"2014-05-29T11:36:53","slug":"hyundais-2015-genesis-belongs-in-the-bigs","status":"publish","type":"post","link":"https:\/\/henrypayne.com\/index.php\/2014\/05\/hyundais-2015-genesis-belongs-in-the-bigs","title":{"rendered":"Hyundai&#8217;s 2015 Genesis belongs in the bigs"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/multimedia.detroitnews.com\/pix\/c1\/2d\/89\/be\/7a\/61\/20140528132806_1.jpg\" width=\"560\" height=\"357\" \/><\/p>\n<p itemprop=\"articleBody\">Genesis. The term conjures big beginnings on a biblical scale. Profound starts. New dawns (though if I Google \u201cgenesis,\u201d the legendary rock band is the first term to appear. But I digress).<\/p>\n<p itemprop=\"articleBody\">It\u2019s an apt name for Hyundai\u2019s totally remade 2015 midsize luxury\u00a0<a id=\"itxthook0\" href=\"http:\/\/www.detroitnews.com\/article\/20140529\/AUTO03\/305290030\/Hyundai-s-2015-Genesis-belongs-bigs#\" rel=\"nofollow\">sedan<img decoding=\"async\" id=\"itxthook0icon\" alt=\"\" src=\"http:\/\/images.intellitxt.com\/ast\/adTypes\/icon1.png\" \/><\/a>.<\/p>\n<p itemprop=\"articleBody\">Following the Korean brand\u2019s tentative, 2009 audition in the segment, the new Genesis is a swaggering, Nurburgring-tested, tech-savvy cyborg locked in on the segment\u2019s top dogs. But can Hyundai really go toe-to-toe with Mercedes? Can Wal-Mart create a luxury aisle and really draw customers away from Neiman Marcus?<\/p>\n<p itemprop=\"articleBody\">New beginnings in a hyper-competitive lux club dominated by some of the most coveted brand names in the world \u2014 Mercedes, BMW, Cadillac \u2014 used to mean carmakers had to create alternative personalities to compete. Toyota invented Lexus, Honda transformed into Acura, Nissan became Infiniti (and Ford is trying to breathe life back into Lincoln).<\/p>\n<div id=\"ndn-video-player-2\" data-config-distributor-id=\"90851\">\u00a0Hyundai has bucked the trend. It decided to forego the colossal expense of developing a new brand (separate dealer network, separate marketing campaign) to sell its premium Genesis and Equus suits in the same showrooms as working-class threads from Sonata, Elantra and Tucson. Hyundai is convinced (or at least wants to convince us) that mingling first and coach class is the American way. That the Great Recession taught us that too much was gauche. That smarts trumps status. That greed isn\u2019t good.<\/div>\n<p itemprop=\"articleBody\">\u201cThe definition of what premium is changed after the Lehman collapse,\u201d says Hyundai Motor America CEO Dave Zuchowski. \u201cAmericans want affordable luxury.\u201d<\/p>\n<p itemprop=\"articleBody\">It\u2019s a tricky sell. My favorite automotive analyst curmudgeon, Michelle Krebs, rolls her eyes at Hyundai\u2019s luxury pretensions. Taking on the Titans of Taste is a formidable task. After reinventing itself under the \u201cArt and Science\u201d banner in 2002, for example, Cadillac\u2019s market share has barely budged even as it has produced its best product in its history. Hyundai knows all that. They say they\u2019re in it for the long haul.<\/p>\n<p itemprop=\"articleBody\">So how\u2019s the new Genesis? It\u2019s a knockout.<\/p>\n<p itemprop=\"articleBody\">Where Genesis 1.0 was a conservatively styled lux wannabe, the second-gen Genesis belongs in the bigs. Hyundai designers call it Fluidic Sculpture 2.0 \u2014 a benchmark for the brand. It\u2019s a benchmark for the class as well. Like a thick-necked racehorse, the Genesis\u2019 long, muscular front hood flows into an athletic fast back. Walk around this sleek animal and comparisons to the gorgeous BMW 5-series silhouette slip off the tongue. Not bad company for a Hyundai.<\/p>\n<p itemprop=\"articleBody\">The front end is equally striking with aggressive headlamps tapering to a bold, full-fascia hexagonal grille. Belted by six thin, horizontal chrome lines, the bold mouth echoes the Audi A6. But something is missing. Where the Audi \u2014 and Mercedes and Caddy \u2014 decorate their big grilles with their iconic logos, the Hyundai\u2019s maw is naked.<\/p>\n<p itemprop=\"articleBody\">Where\u2019s the logo?<\/p>\n<p itemprop=\"articleBody\">Genesis may sleep under the Hyundai roof, but the traditional Hyundai \u201cH\u201d logo is hidden \u2019round back. Genesis has earned its own logo \u2014 an attractive (if derivative) icon with wings surrounding a Genesis shield.<\/p>\n<p itemprop=\"articleBody\">Logos are signatures. Mercedes\u2019 schnoz welcomes you with a huge, three-pointed star. Cadillac bears its shield like a warrior. Audi wears its four rings like an Olympic athlete. BMW\u2019s trademark twin kidney grille (forget its four-rotor logo) adorns every face. By contrast, Genesis has chosen to downplay its wings on the hood of the car. But what then makes a Genesis? Without a bold logo the hexagonal grille might be confused with a common\u00a0<a id=\"itxthook1\" href=\"http:\/\/www.detroitnews.com\/article\/20140529\/AUTO03\/305290030\/Hyundai-s-2015-Genesis-belongs-bigs#\" rel=\"nofollow\">Mazda<img decoding=\"async\" id=\"itxthook1icon\" alt=\"\" src=\"http:\/\/images.intellitxt.com\/ast\/adTypes\/icon1.png\" \/><\/a>\u00a06. The lack of grille adornment gets more awkward when up-trim Genesis (or is that\u00a0<i>Genesi<\/i>?) add front radar for adaptive cruise control. Where Mercedes and Cadillac hide the radar behind their logos, the plastic radar \u201cbrick\u201d sticks out like a sore thumb in the Genesis grille. Ugh.<\/p>\n<p itemprop=\"articleBody\">I obsess about such details because the Genesis team got most details right in this detail-obsessed segment.<\/p>\n<p itemprop=\"articleBody\">Barreling through Waterford Township\u2019s lake roads, the Genesis is a toned athlete. Hyundai benchmarked the Genesis to Germany\u2019s finest and it shows. Assisted by dynamics experts at legendary Lotus Engineering, Genesis engineers equipped the chassis with more than 50 percent high-strength steel, giving it a higher torsional rigidity than the 5-series. The car features all-new, multi-link suspensions front and rear, a longer wheelbase, reduced camber angles, and optional all-wheel drive. Then Genesis took this rockin\u2019 gym bod and put it on the track, circuit-testing it around Korea\u2019s Yongam Formula One track and the formidable, 15-mile, Nurburgring Nordschliefe.\u00a0<i>Gott in Himmel,<\/i>\u00a0is that a Hyundai catching me on<i>\u00a0der Nurburgring?<\/i><\/p>\n<p itemprop=\"articleBody\">The details continue to stack up inside the beautifully-trimmed cabin. Best interior volume in class. Superb 12-way, double-stitched power seats with 4-way lumbar support. An intuitive center console stack with 9.2-inch touchscreen (on premium models) with just the right number of redundant button controls, including (if you prefer) a German-like rotary knob at your elbow. Your backseat passengers will tip you on exit for the yacht-like legroom \u2014 especially if you chosen the cabin-length, blue sky-revering, panoramic sunroof.<\/p>\n<p itemprop=\"articleBody\">You\u2019re impressed, I can tell. Perhaps Hyundai truly belongs in lux class, you concede. Still, you hedge, what separates the Genesis from the pack in this high-tech, high-gloss, high performance segment?<\/p>\n<p itemprop=\"articleBody\">May I present the best base model luxury car on the planet.<\/p>\n<p itemprop=\"articleBody\">In crafting its new beginning, Genesis did not forget Hyundai\u2019s roots: Affordable quality. Where entry-level lux is often just a frame on which to build a mansion, the base Genesis is the total package. You get the same sleek looks down to the 15-spoke wheels that match luxury trim rims in appeal. Shorn of the premium model\u2019s awkward, radar brick, the front grille pops. Inside, the cathedral-like room and plush thrones are standard, while the touchscreen only shrinks by an inch (and anyway you lose the annoying rotary dial, hoo-ray!). Pulling this chariot is the standard, best-in-class, 311-horsepower, 3.6 liter V6.<\/p>\n<p itemprop=\"articleBody\">All this for $38,000. Bone stock.<\/p>\n<p itemprop=\"articleBody\">That\u2019s\u00a0<i>seven grand<\/i>\u00a0less than the turbocharged 2.0-liter base Caddy CTS. Ten grand less than the entry Lexus GS350. And (cough)\u00a0<i>$14k less<\/i>\u00a0than the base Mercedes E350. But wait, there\u2019s more. Factor in Genesis\u2019 quality reputation \u2014 the existing model received JD Power\u2019s prestigious, five-star Quality Award (Lexus? Just four stars) \u2014 and 10-year\/100,000 mile powertrain warranty, and you save serious coin without sacrificing style.<\/p>\n<p itemprop=\"articleBody\">The 2015 Genesis is a bold beginning. How about an equally bold ad theme song? May I suggest Genesis\u2019 \u201cFollow You, Follow Me\u201d?<\/p>\n<div>\n<div>\n<h3>2015 Hyundai Genesis<\/h3>\n<p itemprop=\"articleBody\"><b>Vehicle type:<\/b>\u00a0Front-engine, front-wheel-drive, five-passenger luxury sedan<br \/>\n<b>Price:<\/b>\u00a0$38,950 base ($38,950 as tested)<br \/>\n<b>Power plant:<\/b>\u00a03.8-liter, direct injection, V6 engine<br \/>\n<b>Power:<\/b>\u00a0311 horsepower, 293 pound-feet of torque<br \/>\n<b>Transmission:<\/b>\u00a0Eight-speed automatic<br \/>\n<b>Performance:<\/b>\u00a00-60 mph, 6.8 seconds (Top Speed est.); 155 mph top speed<br \/>\n<b>Weight:<\/b>\u00a04,138 pounds<br \/>\n<b>Fuel economy:<\/b>\u00a0EPA 18 mpg city\/29 mpg highway\/22 mpg combined<br \/>\n<b>Report card<br \/>\n<\/b><br \/>\n<b>Highs:<\/b>\u00a0Luxurious bargain; Sculpted good looks<br \/>\n<b>Lows:<\/b>\u00a0Nondescript rear end; Radar \u201cbrick\u201d mars gorgeous grille on premium models<br \/>\n<b>Overall:<\/b>\u2605\u2605\u2605\u2605<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Genesis. The term conjures big beginnings on a biblical scale. Profound starts. New dawns (though if I Google \u201cgenesis,\u201d the legendary rock band is the first term to appear. But I digress). It\u2019s an apt name for Hyundai\u2019s totally remade 2015 midsize luxury\u00a0sedan. Following the Korean brand\u2019s tentative, 2009 audition in the segment, the new [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,87],"tags":[],"_links":{"self":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/14888"}],"collection":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/comments?post=14888"}],"version-history":[{"count":2,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/14888\/revisions"}],"predecessor-version":[{"id":14890,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/posts\/14888\/revisions\/14890"}],"wp:attachment":[{"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/media?parent=14888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/categories?post=14888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrypayne.com\/index.php\/wp-json\/wp\/v2\/tags?post=14888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}