Toyota revives Scion with wee KEI-01 pickup

Posted by Talbot Payne on November 10, 2026

The Scion KEI-01 small pickup truck with BKE Concept scooter in the bed.

The Scion KEI-01 small pickup truck with BKE Concept scooter in the bed.

Toyota

Toyota is bringing Scion back to the United States. Don’t expect to see the reborn badge on public roads, though.

Limited to 25 mph, the wee Scion KEI-01 pickup truck will be sold to fleet companies.

The KEI name is inspired by the tiny Kei-class trucks that are ubiquitous in Japan, where streets are densely packed and utility fleet vehicles need to slot into tight spaces. Expect to see them on similarly-tight environments here like college campuses, farms and cities. Like their Japanese counterparts that operate in Japan’s left lanes, the KEI-01 will be right-hand drive and arrive in the second half of 2027.

Aimed at millennial buyers in its initial run, the youth brand produced eight affordable models from 2003-16 in the North American market. Its distinctive Detroit Auto Show displays looked like giant bookshelves with cars slotted into shelves. Similar to General Motors’ 1991-2010 Saturn brand, Scion aimed to redefine the customer experience for young buyers with no haggle dealerships, single-trim models and unique styling.

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