As EV rush fades, automakers pivot to multi-energy platforms
Posted by Talbot Payne on September 8, 2026

Henry Payne, The Detroit News
Indeed, the eighth-generation ES was originally planned as an electric model as U.S. and California regulations pushed automakers toward EVs — and as Lexus targeted the Chinese market in addition to its traditional U.S. and Japanese markets.
Despite the government mandates, however, U.S. EV demand plateaued around 8% of the market in 2025. When a new Republican administration in Washington relaxed federal-and-state-imposed regulations and EV demand fell, Lexus shifted gears.
“The original intent was for the ES to be predominantly a battery-electric vehicle. But when we were given more flexibility and listened to our customers and what they were asking for, we made the shift into being more of a 80% hybrid, 20% BEV” mix, continued Hurlow. “(We were) able to make that shift as the market shifted on us. That’s the flexibility the multi-pathway approach (gives us).”


