How Audi is navigating busy U.S. ICE, EV and tariff morass

Posted by Talbot Payne on June 16, 2026

The 2026 Audi Q3 is fun to drive on open roads, and will tow up to 1,500 pounds.

The 2026 Audi Q3 is fun to drive on open roads, and will tow up to 1,500 pounds.

Henry Payne, The Detroit News

San Luis Obispo, California — Audi is a canary in the coal mine.

The German luxury maker this week introduced the three-row Q7, the latest in a gas-fed, 2026 SUV assault on the U.S. market with three powerful new models including the entry-level Q3 subcompact SUV and a palatial, three-row flagship Q9, its first entry in the full-size segment.

The stampede of horsepower, however, masks the complicated international landscape that Audi, and other foreign brands, face as they navigate a U.S. market with low EV demand and high tariffs.

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