How Nissan plans U.S. comeback with Bronco-fighting Xterra SUV

Posted by Talbot Payne on April 17, 2026

It’s been a rough decade for Nissan Motor Corp. as sales plummeted 40% in the United States, CEO Carlos Ghosn was arrested in Japan, and the brand’s planned EV transformation, beginning with the Ariya SUV, flopped.

So for the 2027 model year, Nissan is going back to basics — beginning with the return of the dirt-chewing, Mississippi-assembled, V6-powered, truck-based Xterra SUV aimed squarely at the Jeep Wrangler and Ford Bronco.

Just three weeks after Hyundai stunned attendees at New York Auto Show media week with the midsized, truck-based Boulder Concept, Nissan announced the Xterra. Based on its midsized Frontier pickup truck, the Xterra was previously produced from 1999-2015. The new model joins an Asian assault on the popular, profit-rich off-road segment as General Motors Co.’s Chevy and GMC brands have focused on new electric vehicles.

Nissan Heartbeat lineup (l to r): Z sportscar, Leaf EV, Armada V-6 NISMO.

Nissan Heartbeat lineup (l to r): Z sportscar, Leaf EV, Armada V-6 NISMO.

Nissan

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