Q&A: Subaru product lead explains how new EV trio meets buyer needs

Posted by Talbot Payne on March 25, 2026

The 2026 Subaru Uncharted is a subcompact, electric SUV that parallels the gas-powered Crosstrek.

The 2026 Subaru Uncharted is a subcompact, electric SUV that parallels the gas-powered Crosstrek.

Henry Payne, The Detroit News

Laguna Beach, California — Subaru Corp. has established a loyal following in the United States making rugged, go-anywhere, dog-friendly, gas-powered hatchbacks and SUVs.

Though its wanderlusting customer base leans green, Subaru has struggled to sell electric vehicles because of range and charging limitations. For 2026, Subaru thinks it has cracked the code and is offering three EVs in its lineup.

Sharing a battery platform with similar Toyota EVs, the electron-powered Subies are made in Japan, while assembly of its gas-fired vehicles is split between Japan and Lafayette, Indiana. At the media test for the all-new Uncharted and Trailseeker EVs (which join the Solterra EV in the Subaru lineup), Detroit News Auto Critic Henry Payne sat down with Trailseeker product planning manager Garrick Goh.

Read full article here.

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