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Subaru’s parallel gas/electric SUV lines: ‘Still going hard on EVs’
Posted by Talbot Payne on February 26, 2026
Henry Payne, The Detroit News
Laguna Beach, California — Automakers have collectively announced $50 billion in electric vehicles write-offs this year in North America from $26.5 billion by Stellantis NV to $1.7 billion from Honda Motor Co. Ford Motor Co. is dropping its once highly-anticipated F-150 Lighting EV entirely. The losses come in the wake of weak consumer demand and the rollback of government EV sales mandates.
But Subaru Corp. is forging ahead with two new electric SUVs for its 2026 lineup — the subcompact Uncharted and midsize Trailseeker — that join the compact Solterra EV.
Four years in planning, the Japanese brand’s EVs were intended to address curiosity among its core green customers (37% expressed interest in an EV) as well as looming California mandates that required 35% EV sales by this model year. With California’s regulatory authority derailed by Congress last year, automakers like Subaru have been given breathing room to determine market demand.