Beyond BP’s Posturing (National Review, 06.02.10)

Posted by hpayne on June 2, 2010

Over at Reason, Katherine Mangu-Ward rewinds to 2006 when BP embarked on their “greenwashing campaign.” The logo change, the “thinking outside the barrel,” the “mobilizing Malaysians to take action on climate change” – all in an effort to fool the public it wasn’t still a huge oil company. It should be a lesson to companies like the Detroit Three in my backyard (but it won’t be): Be passionate about what you know and folks will follow you.

An excerpt from Mangu-Ward’s February 2006 article:

For an example of a company apparently trying to single-handedly save the planet through expensive public relations alone, one needn’t look farther than the corporate darling of serious environmentalists and greenish consumers alike: BP. . . .

Read full article here.

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